Welcome to our Blog

Once you’ve established what roles you want to hire for to add to (or start!) your team, you probably are wondering, “But where do I find these people? How do I put the word out that I’m hiring?” It might seem like yet another tall, stressful hill to climb, but in all actuality, it really […]

Deciding to bring a VA into your wedding business can be both exciting and scary. Maybe you’ve been so used to doing this business thing on your own that you’re unnerved at the thought of someone else taking over certain processes. Or perhaps you’ve just been building a team without any sort of clear process, […]

You’ve heard us say it before: Having an email list is awesome because you own it. You don’t have to worry about fighting for virtual real estate, making sure you’re doing everything you can to work with a platform’s algorithm, and hoping that your strategies will pay off. With an email list, you already know […]

Should you create a listing on The Knot or WeddingWire? This is a question we at The Abundance Group get from our students so often. All of our members who have an account have had different experiences with these platforms. Some people think it’s a necessary evil– that everyone is on there so they need […]

At some point in your business journey, if it hasn’t happened yet, you’ll think you had a great sales conversation with a client. They were kind, attentive, and from what you could tell, the conversation went great! As far as you know, they seemed ready to book with you right then and there. But then […]

There’s one crucial step to starting a wedding business (or any business at that), and that step is branding. Your business’ brand identity is what sets you apart from other businesses, and it allows you to eventually become recognizable to your audience when showing up across multiple platforms. This step in starting a business can […]

No matter how long you’ve been in business or how experienced you are, everyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s only natural to have a few bumps in the road or for things not to go as planned. Over time […]

So, you feel like you’ve been doing everything you can in your wedding business, but you’re seeing a plateau in sales. There aren’t many leads coming in, and you just aren’t happy with where your business is currently. Having your own business is never easy, and it can especially feel very competitive in the wedding […]

There’s one thing that every business needs, regardless of the industry, and that’s a project management tool. They’re important for keeping up with tasks that need to be completed, and it allows you to have all of your processes and workflows in one place, which is extremely helpful for wedding professionals. There are many different […]

There are numerous reasons for wanting to explore organic ways of marketing your wedding business, and they don’t all have to be because you’re new in business, needing to make some budget cuts, or somewhere in between. Oftentimes, organic marketing can be just as effective as paid advertising if you’re consistent with it and dedicate […]

There’s likely come a point when growing your wedding business that you’ve heard of email marketing, but you probably weren’t sure it was right for you, it didn’t seem like a priority or necessary, or you just didn’t have time to start. All of these are valid reasons to not want to start a list, […]

​​There will come a time when you’re just not able to take on a client. There’s a plethora of reasons why you would decide not to work with a client, whether you just didn’t like their personality, you don’t have time, what they want is outside of your scope of work, etc. However, saying no […]