to our Blog

You'll find resources to help you build your team, work less, and make more as you grow your business. We hope these resources will help you on your journey of building a team, and that you'll reach out to us if we can provide additional support.  Enjoy!

Welcome

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One of the most common questions we get from creative business owners who are thinking about growing a team is, “But how do I know if I’m ready to build a team?” This is the very first mindset hurdle you need to jump— figuring out how (and even IF) a team is right for you and […]

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Just the thought of having to manage a team can be super stressful. Sure, one or two team members doesn’t seem like a lot, but what about when your team grows? It’s important that you’ve set up the systems, tools, and apps you’ll need to streamline team management now before it becomes too overwhelming. Luckily, […]

Brightly colored floral arrangement at wedding reception
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For the past four weeks, we’ve been diving into different methods for finding new talent to add to your team. So far, we’ve covered how to find talent using LinkedIn, Facebook groups, and Instagram, and today we’ll be completing this series with a fourth and final method… Your website! Of course, you can use your […]

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When you think of the process of putting your position(s) out there and finding potential talent to add to your team, Instagram might not be the first place you imagine turning to. Places like LinkedIn, Facebook, or just your own website are more likely to pop into mind, but that doesn’t mean Instagram isn’t also […]

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Once you’ve established what roles you want to hire for to add to (or start!) your team, you probably are wondering, “But where do I find these people? How do I put the word out that I’m hiring?” It might seem like yet another tall, stressful hill to climb, but in all actuality, it really […]

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Deciding to bring a VA into your wedding business can be both exciting and scary. Maybe you’ve been so used to doing this business thing on your own that you’re unnerved at the thought of someone else taking over certain processes. Or perhaps you’ve just been building a team without any sort of clear process, […]

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You’ve heard us say it before: Having an email list is awesome because you own it. You don’t have to worry about fighting for virtual real estate, making sure you’re doing everything you can to work with a platform’s algorithm, and hoping that your strategies will pay off. With an email list, you already know […]

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Should you create a listing on The Knot or WeddingWire? This is a question we at The Abundance Group get from our students so often. All of our members who have an account have had different experiences with these platforms. Some people think it’s a necessary evil– that everyone is on there so they need […]

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At some point in your business journey, if it hasn’t happened yet, you’ll think you had a great sales conversation with a client. They were kind, attentive, and from what you could tell, the conversation went great! As far as you know, they seemed ready to book with you right then and there. But then […]

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There’s one crucial step to starting a wedding business (or any business at that), and that step is branding. Your business’ brand identity is what sets you apart from other businesses, and it allows you to eventually become recognizable to your audience when showing up across multiple platforms. This step in starting a business can […]

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No matter how long you’ve been in business or how experienced you are, everyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s only natural to have a few bumps in the road or for things not to go as planned. Over time […]

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So, you feel like you’ve been doing everything you can in your wedding business, but you’re seeing a plateau in sales. There aren’t many leads coming in, and you just aren’t happy with where your business is currently. Having your own business is never easy, and it can especially feel very competitive in the wedding […]

The Abundance Group

About

At The Abundance Group (TAG), we know how to help you build a dependable, efficient team —
because we’ve built our own and helped hundreds others build theirs.

While Ashley's wedding planning business has grown into a team of over 25 planners across 4 states - grossing over $5 million in sales (and counting), it definitely didn't start that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?

Luckily, Ashley's dad, Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, was there to guide her in scaling the company she's built today.

After 8 years of scaling her business, The Simply Elegant Group, and over a quaint dinner (cheeseburgers of course, Dale’s favorite) they realized that the next chapter of both of their careers was surrounding small business owners and getting them the support they deserved. So they started to pursue two dreams at once, coaching small business owners around their teams, and starting a business together.

The Abundance Group isn't just a coaching company, it's a life long passion project for two entrepreneurs whose heart is to give the sense of freedom to as many small businesses as possible.




With ashley and dale by your side, YOU CAN BUILD YOUR TEAM. YOU CAN LIVE YOUR DREAM. AND HAVE A WHOLE LOT OF FUN while DOING IT!