Exhausted by your business because it feels like a never ending loop of work and worry?
Your Wedding Business Wasn’t Built to Scale — And That’s Exactly What’s Keeping You Stuck.
You’re Not Just Overwhelmed—You’re Trapped.
It’s 1:49 AM.
You’re staring at your laptop—again—reviewing another timeline, answering another email with a “quick question” from a couple.
Your dog is curled up beside you, fast asleep—just like the rest of the world.
But you’re still working… again.
You don’t want to admit it to yourself (never mind out loud), so I’ll say it for you:
You feel trapped in your business because you need to keep 100% of the profits in order to pay your bills… and that means you're doing 100% of the work.
You’ve built your entire business around you—
and that makes sense. You’re incredible at what you do.
But even when you’ve hired a little help here and there, it hasn’t really changed your bottom line.
Instead, it's given you more work:
- More people to manage.
- More fires to put out.
- ….and no real breathing room financially anyway.
I Get It. I Was You... Ten Years Ago.
I Get It. I Was You...
Ten Years Ago.
I remember the exact moment I hit my breaking point.
To cover my growing expenses, I booked a triple wedding weekend—Friday, Saturday, and Sunday. By Sunday night, after 36 hours on my feet with barely any sleep, I was running on fumes.
Then came Gretchen, the drunk mother of the bride, unloading all her stress on me over things completely out of my control.
It was hours past my contracted end time, I walked outside alone in a dimly lit alley behind the downtown venue. Exhausted. Defeated. Tears streamed down my face as I questioned everything.
I felt like an emotional punching bag, expected to absorb everyone’s stress with a forced smile—while inside, I was crumbling. I had started my business for freedom, but instead, I was trapped—overworked, underpaid, and completely drained.
That night, something in me shifted. I knew I couldn’t keep doing this.
Like So Many Wedding Pros, I Started Trying Everything I Could To Fix It.
Like me, you’ve probably tried:
Common Solution #1:
Raising Your Prices
Just raise your prices! That’s the secret to working less and making more, right?
You’ve heard it before: “Charge your worth!” But your worth isn’t tied to your pricing—and simply increasing your rates doesn’t guarantee that you will make more money.
In fact, what often happens is…
Sales slow down. The “higher-paying” clients aren’t biting. Panic sets in.
Did I go too high? Should I discount? You tweak your pricing again, but now you’re just guessing.
Here’s the truth:
Pricing without a strategy leads to feast or famine. Raising rates only works when paired with the right business model and with the correct positioning, marketing, and sales tactics. Otherwise, you’re stuck in the same cycle—overworked, underpaid, and frustrated.
Common Solution #2:
Taking Fewer Clients
Just book fewer weddings. Less stress and more time—sounds perfect, right?
You cut your workload in half, thinking you’ll finally breathe. No more back-to-back weekends, no more burnout.
But then...
Your calendar looks too empty. Cash flow slows. Panic sets in—What if I don’t make enough to cover my expenses? So, you take on a few extra weddings… then a few more.
Suddenly, you’re right back where you started—overbooked, exhausted, and struggling to make ends meet.
The Real Fix?
A business model that scales without forcing you to trade time for money.
Common Solution #3:
Hiring a Virtual Assistant
Just get some help! A VA will take tasks off your plate and solve your overwhelm overnight.
You bring someone on, thinking you’ll finally have time to focus on the visionary tasks that matter.
But then...
You’re too busy to train them properly. They don’t know what to prioritize, so the work isn’t done the way you want. Frustrated, you take it back on your plate—now doing their job and yours.
Instead of relief, you feel more overwhelmed—paying for help but still drowning.
The Real Fix?
A well-trained team with clear expectations, proper delegation, and systems that actually free up your time—so you can focus on growth instead of micromanaging.
Common Solution #4:
Trying to Attract ‘Luxury Clients’
Luxury clients pay more, respect your time, and are easier to work with. Just start marketing to them!
You see other wedding pros booking high-end couples and charging five figures—so why not you?
But then...
Crickets. High-end couples aren’t biting, and now your usual couples aren’t booking either because your pricing seems out of reach.
Here's the real issue: Luxury clients buy differently. They're not pricing shopping—they invest in exclusivity, trust, and reputation.
Before you chase luxury, ask yourself:
Do you want the workload, expectations, and responsibilities of luxury clientele? Or do you want a business model that gives you financial and time freedom? Because those aren’t the same thing.
Common Solution #5:
Rebranding Instead of Fixing Operations
Just get a new logo, refresh your website, and rebrand your business. That’s what will make you stand out!
A polished brand will attract higher-paying couples, elevate your reputation, and finally bring in the premium weddings you deserve.
But then...
Nothing changes. You spent months (and thousands of dollars) on branding, but the inquiries? The same. Your systems? Still a mess. Your stress levels? Just as high.
Yes, branding matters—especially in the wedding industry, but...
No logo or website will fix a business...
...that lacks confident sales, strong systems, and a real strategy for growth.
Because at the end of the day, looking high-end means nothing if your backend is falling apart.
Or even...
Common Solution #6:
Prioritizing Everything But Your Finances
It’s fine. You’ll check your numbers later.
As long as money is coming in, there’s no need to obsess over spreadsheets.
Just keep booking weddings, and it’ll all work itself out.
But then...
“Later” turns into months. Tax season hits, and you have no idea if you even made a profit. Cash flow is unpredictable. Slowly but surely, small expenses pile up—until one day, your bank account balance is WAY closer to zero than you want and your stomach turns.
Instead of running your business with confidence, you’re stuck in survival mode—hoping, guessing, and stressing about whether you’ll have enough next month.
This is why knowing your numbers isn’t optional—it’s the foundation to everything.
The Hard Truth About Growing Your Wedding Business?
Most wedding pros don’t have a work ethic problem. They have a business model problem.
I know this because I was right there, working tirelessly, believing that more effort would eventually lead to less stress. But the harder I worked, the more trapped I felt.
It wasn’t the my work ethic—it was my business model that was holding me back.
Here’s the Big Shift You Need to Make
You keep 100% of the profits—but you also carry 100% of the workload.
- Every timeline, every email, every client emergency—it’s all on you.
- You know you need help, but finances already feel tight—so hiring seems impossible.
- So instead of hiring, you just work harder. More weddings. More hours. More exhaustion.
The Hustle Loop™
More Clients
More Money
More Work
More Stress
Repeat the Loop
But here's the real problem:
The solutions you’ve been trying don’t fix what’s actually broken.
That’s why you’re still stuck.
This cycle doesn’t help you scale.
You can’t hustle your way to freedom.
This cycle doesn’t Protect you.
One burnout, one emergency, one bad year—and it all falls apart.
This cycle keeps you trapped.
Because even when you try to step back, your business needs you too much to function.
Until you break this pattern, nothing will change.
... And believe me - I get it.
I know exactly what it feels like to be trapped in The Hustle Loop™—because I lived it.
For years, I thought the answer to scaling was just booking more clients and working harder. I ran myself into the ground, believing I had to handle everything myself to keep my business running and maintain my profits.
So when I finally decided to hire, I expected relief.
Instead, I found myself working even more.
That’s when I realized the truth:
You can’t just “hire help” inside a business model designed for a solopreneur.
I needed to completely shift how my business was structured, and truly embraced moving into The Owner’s Seat—so that hiring actually fueled growth instead of draining my time and profits.
And once I made that shift? Everything changed.
From Overworked to Owning a
Multi-Million Dollar Wedding Business
This approach didn’t just work for me—it became the foundation of how I built one of the largest wedding planning companies in the world.
At The Simply Elegant Group (SEG), I scaled my business to:
7 locations and a team of over 35 planners
A trusted network of 320+ preferred vendors
An average book of business of 300+ weddings a year
A team culture so strong that employees have stayed with us for over a decade—unheard of in the wedding industry.
And the best part?
Once I broke free of The Hustle Loop™ and stepped into The Owner’s Seat, I went from working non-stop to working just 5 - 10 hours a week—while my team kept the business running seamlessly.
- I retired my husband.
- I built a business that runs without me.
- I still earn a multiple six-figure income.
- $1 million in annual sales
- 7 locations and a team of over 35 planners
- A trusted network of 320+ preferred vendors
- An average book of business of 300+ weddings a year
- A team culture so strong that employees have stayed with us for over a decade — unheard of in the wedding industry.
Once I broke free of The Hustle Loop™ and stepped into The Owner’s Seat, I went from working non-stop to working just 5 - 10 hours a week—while my team kept the business running seamlessly.
- I built a business that runs without me.
- I earn a multiple six-figure income.
- And yes, I even retired my husband so he could live his dream at home, and I could do the work I’m called to do.
From Overworked to Owning a
Multi-Million Dollar Wedding Business
This approach didn’t just work for me—it became the foundation of how I built one of the largest wedding planning companies in the world.
At The Simply Elegant Group (SEG), I scaled my business to:
7 locations and a team of over 35 planners
A trusted network of 320+ preferred vendors
An average book of business of 300+ weddings a year
A team culture so strong that employees have stayed with us for over a decade—unheard of in the wedding industry.
And the best part?
Once I broke free of The Hustle Loop™ and stepped into The Owner’s Seat, I went from working non-stop to working just 5 - 10 hours a week—while my team kept the business running seamlessly.
- I built a business that runs without me.
- I earn a multiple six-figure income.
- And yes, I even retired my husband so he could live his dream at home, and I could do the work I’m called to do.
7 locations and a team of over 35 planners
A trusted network of 320+ preferred vendors
An average book of business of 300+ weddings a year
A team culture so strong that employees have stayed with us for over a decade— unheard of in the wedding industry.
And the best part?
Once I broke free of The Hustle Loop™ and stepped into The Owner’s Seat, I went from working non-stop to working just 5 - 10 hours a week—while my team kept the business running seamlessly.
- I retired my husband.
- I built a business that runs without me.
- I still earn a multiple six-figure income.
I’ve Helped 500+ Wedding Pros Scale with Ease
I've personally coached over 500 wedding professionals restructure their businesses, build high-performing teams, and finally scale without burnout.
But I know firsthand how overwhelming it feels to step out of the day-to-day when your business depends entirely on you.
That’s why I created Empire with Ease™—a step-by-step method designed to make scaling profitable and sustainable—so your business actually frees you instead of pulling you deeper into the grind.
Because when you structure your business model intentionally, scaling isn’t complicated—it’s inevitable.
Introducing...
The Proven System to Building a Wedding Empire That Runs Without Running You Into the Ground.
This isn’t just about hiring. It’s about restructuring your business so you can scale without sacrificing your profits, your sanity, or your weekends.
Over six modules, you’ll learn the Empire with Ease™ Model, a system designed to help you shift from overwhelmed solopreneur to empowered owner—so your business finally runs without you doing everything.
i want to join the empire with ease™ waitlist →
Here's How it Works:
Phase 1: ($2,000 Value)
The Money Shift
Module 1: Your Empire Mindset – Ditch the “work harder” mentality and step into an Owner’s mindset that allows your business to run profitability without you doing everything.
Module 2: Your Profit Plan – Confidently price your services, restructure your finances, and ensure your business pays you while making room for a team.
The Foundation for Scaling Beyond the Hustle Loop™.
Phase 2: ($2,000 Value)
The Marketing Shift
Module 3: The Connection Code – Master the psychology of influence to attract and convert clients and build lasting business relationships.
Module 4: Your Effortless Referral Strategy – Turn your network into a lead-generating machine, so your inbox stays full—even when you're on vacation.
Mastering Influence to Create a Constant Flow of Clients.
Phase 3: ($2,000 Value)
Module 5: Your Scalable Systems Formula – Turn your business into a well-oiled machine with systems that create seamless client experiences and predictable growth —without adding more to your plate.
Module 6: Your Dream Team Blueprint – Find, train, and lead a team that runs weddings as well as (or better than!) you—so you can step away with confidence.
The Management Shift
Elevated Leadership for a Business That Thrives Without You.
Find Freedom When You Move From:
More Clients
More Money
More Work
More Stress
Repeat the Loop
The Hustle Loop™
Phase 1
The Money Shift
The Foundation for Scaling Beyond the Hustle Loop™.
Phase 2
The Marketing Shift
Mastering Influence to Create a Constant Flow of Clients.
Phase 3
The Management Shift
Elevated Leadership for a Business That Thrives Without You.
Empire with Ease™ Model
When You Ditch The Hustle Loop™, Everything Changes…
No more running on empty. No more chaotic business that falls apart without you.
When you step into The Empire with Ease™ Model, your business finally works for you. Clients flow in consistently. Your team delivers without micromanaging. Your income isn’t tied to your hours—it grows while you step back.
This is what stability, freedom, and real ownership feel like.
I want to join the waitlist for the next round→
And After These Intentional Shifts...
You won’t just feel more organized—you’ll have a completely restructured business that allows you to grow while staying in The Owner’s Seat.
Your business will no longer rely solely on you to function.
You’ll have the systems, processes, and team in place to keep things running smoothly—even when you step away or take much needed time off!
Your revenue will no longer be tied to your personal effort.
With a pricing model that supports growth and a team that operates efficiently, you’ll finally be able to scale without working more.
Your marketing will attract leads effortlessly, and sales will feel easy.
Instead of constantly chasing new clients, your network and past clients will become a built-in referral engine—bringing you potential couples and sales conversations you actually enjoy.
You’ll have the freedom to choose how—and if—you want to work.
Because you’ve structured your business for true ownership, your team won’t just be “helping”—they’ll be running weddings at a high level, allowing you to step back without sacrificing income.
This isn't just a course—
It's a permanent upgrade to the way your business operates...
...so you can step into The Owner’s Seat and build a wedding empire that runs without relying on you for everything.
i want to join the waitlist →
AND We’re Not Stopping There…
- Get results faster with the most efficient and effective tools—refined over the last decade by my team.
- Make better, data-driven decisions that actually move the needle.
- Build a business that runs without you—so you can step away without stress.
The Money Bundle
A $5,500 Value
- Million Dollar Sales System – My exact process for closing millions in business.
- Empire Dashboard – Easily track key business metrics and make data-driven decisions.
- Sales Psychology Cheat Sheet – Make more money by adjusting your approach based on temperament types.
- Pricing for Profit Calculator – Confidently price your services to maximize profitability.
The Marketing Bundle
A $4,500 Value
- Marketing Strategy Workbook – Focus on what actually works to book more ideal clients.
- High-Converting Storefront Checklist – Optimize your listings on The Knot, WeddingWire, Zola, and more with the best practices top wedding pros use to booked clients.
- Market Research Workbook – Refine your messaging so dream clients instantly connect.
- Vendor Outreach Scripts – Proven email/DM templates to build strong referral relationships.
- Creating a Branch Training – Learn how to expand your business into multiple locations.
- Preferred Vendor Agreement – Protect your business and build win-win vendor partnerships.
- Styled Shoot Agreement – Ensure styled shoots actually lead to real bookings.
The Management Bundle
A $5,000 Value
- RIOT Hiring System – A proven framework to Recruit, Interview, Onboard, & Train your team.
- Conflict Resolution Guide – Handle tricky client and vendor situations with confidence.
- Client Welcome Guide – Set clear expectations and create a polished first impression.
- Client Offboarding Toolkit – Wrap up weddings smoothly while encouraging ongoing referrals.
- Expectation-Setting Checklist – Prevent misunderstandings and set clear client boundaries.
- Leadership Resource Guide – Level up your leadership skills without wasting time on fluff.
AND Exclusive for This Live Round Only:
- Taught LIVE with Ashley ($6,000 Value) – Get real-time coaching, personalized feedback, and direct support as you implement.
- Private Group Voxer Channel ($1,500 Value) – Stay connected with Ashley and fellow wedding pros for real-time Q&A, accountability, and support between sessions.
join the waitlist for the next round! →
You don’t have to figure this out on your own.
With the right plan, you can step into the Owner’s Seat—without the stress, the burnout, or the constant hustle.
Your Investment:
Total Program Value: $28,500
Regular Price: $2,997
For This Introductory Round:
Just $1,500
OR if you want a payment plan:
Only $297 today!
For less than the price of one additional wedding booking, you can completely restructure your business for profitability, freedom, and sustainability.
Enrollment Closes: March 28th
Live Training Begins: March 31st
join the waitlist →
You don’t have to figure this out on your own.
With the right plan, you can step into the Owner’s Seat—without the stress, the burnout, or the constant hustle.
Your Investment:
Total Program Value: $28,500
Regular Price: $2,997
For This Introductory Round: Just $1,500
OR if you want a payment plan: ONLY $297 Today!
For less than the price of one additional wedding booking, you can completely restructure your business for profitability, freedom, and sustainability.
Join the waitlist
Wedding Pros Who Have Already Made the Shift
“Ashley completely changed my business! I went from feeling overwhelmed to confidently running a team that allows me to step back while still making more.”
— Misty R.
“Take it from me: Ashley will help you get where you need to be with a framework built to help you grow! DO IT!! I was FULLY skeptical, but can confidently say I've learned tangible steps that give me the vision for where my business and energy need to go.”
— Ivan W.
“I have worked with a few coaches in my day and no other program has given me the take-aways like Ashley. I am now setting my team up as employees and taking on more clients by the week!”
— Michele V.
These wedding pros started exactly where you are—
and now they have the freedom, profitability, and confidence to grow without working 24/7.
Join the waitlist →
Frequently Asked Questions
Empire with Ease™ isn't just another course; it's a LIVE, interactive experience with direct support, accountability, and a community of wedding pros implementing alongside you. We start together on March 31st, and you'll have clear action steps each week to ensure you actually implement what you learn.
Each week, you'll spend about 1-2 hours on the live training and another 1-2 hours implementing what you've learned. The goal isn’t to overwhelm you—it’s to help you make real progress with manageable, focused action steps.
No worries! All sessions will be recorded, and you’ll have lifetime access to the replays. Plus, you can get real-time support in the pop-up Group Voxer channel for the full 6 weeks.
Yes! This course is designed for busy wedding pros. The strategies are all about saving you time and helping you build systems so your business doesn’t rely on you 24/7. You’ll start seeing results even with small, consistent actions.
Nope! Whether you’re a solopreneur or you already have a team, this course will show you how to scale in a way that fits your current stage and goals.
Absolutely. You’ll have access to Ashley during the live sessions, plus the Group Voxer channel for real-time support, accountability, and answers when you need them most.
Still have questions?
Reach out anytime to team@theabundance.group—we are here to help you decide if Empire with Ease™ is the right fit for you!
Join Empire with Ease™
and You’ll Get Access To:
Your Empire Mindset Module
Your Profit Plan Module
The Connection Code Module
Effortless Referral Engine Module
Scalable Systems Formula Module
Your Dream Team Blueprint Module
-- Value $1,000
-- Value $1,000
-- Value $1,000
-- Value $1,000
-- Value $1,000
Your Empire Mindset Module -- Value $1,000
Your Profit Plan Module -- Value $1,000
The Connection Code Module -- Value $1,000
Effortless Referral Engine Module -- Value $1,000
Scalable Systems Formula Module -- Value $1,000
Your Dream Team Blueprint Module -- Value $1,000
Plus, Get These Business Growth Bundles:
- Million Dollar Sales System
- Empire Dashboard
- Sales Psychology Cheat Sheet
- Pricing for Profit Calculator
-- Value $5,500
- Million Dollar Sales System
- Empire Dashboard
- Sales Psychology Cheat Sheet
- Pricing for Profit Calculator
- Marketing Strategy Workbook
- High-Converting Storefront Checklist
- Market Research Workbook
- Vendor Outreach Scripts
- Creating a Branch Training
- Preferred Vendor Agreement
- Styled Shoot Agreement
- RIOT Hiring System
- Conflict Resolution Guide
- Client Welcome Guide
- Client Offboarding Toolkit
- Expectation-Setting Checklist
- Leadership Resource Guide
- Marketing Strategy Workbook
- High-Converting Storefront Checklist
- Market Research Workbook
- Vendor Outreach Scripts
- Creating a Branch Training
- Preferred Vendor Agreement
- Styled Shoot Agreement
-- Value $4,500
- RIOT Hiring System
- Conflict Resolution Guide
- Client Welcome Guide
- Client Offboarding Toolkit
- Expectation-Setting Checklist
- Leadership Resource Guide
-- Value $5,000
And for this round only!
Taught Live by Ashley
Private Group Voxer Channel
-- Value $6,000
-- Value $1,500
Total Value: $28,500
Retail Price: $2,997
For This Introductory Round:
Only $1,500
i want to join the waitlist →
join the waitlist for the next round →
Even More Wedding Pros Who Made the Shift
“I was drowning in my business…”
"Before this program, I was completely drowning in my business. I knew I needed help, but I didn’t know how to make hiring actually work. Now? I have a team that supports me, a business that isn’t all on my shoulders, and I finally feel like a true owner."
— Alison A.
“Joining was the best decisions I've made.”
"Before finding Ashley, I felt so overwhelmed with the thought of hiring and onboarding. Now, I have a clear roadmap to guide me through the process and a support system available every step of the way!"
— Desiree W.
“I can’t believe I waited this long.”
"I was terrified of hiring because I didn’t want to risk my profits. But this program showed me how to build a structure where hiring actually made me MORE money. I only wish I had done this sooner."
— Chelsea T.
“I was working every weekend. Now? I take vacations.”
"Before this program, I felt trapped—constantly in ‘survival mode.’ Now, I have a team, systems that actually work, and the ability to step away. I just took my first vacation in YEARS without stressing about my business!"
— Serena W.
“I finally feel like an owner, not just an overworked planner..”
"For years, I thought working 24/7 was just part of running a wedding business. Ashley helped me step into the Owner’s Seat—now my business works FOR me, instead of me working for it."
— Noelle A.
“I was overworked, overwhelmed and unsure...”
"Since going through the program, I feel like I've been able to breathe a sigh of relief! I have a clear path forward on how to grow my team, pay myself what my family needs and actually sleep at night."
— Christina C.
“ I couldn't have done it without this incredible program.”
"Before Ashley, I was unsure of how to start building my team. But now, I feel like more prepared for a financial, process, and legal perspective. I have been able to craft a clear onboarding process that will set my future team up for success."
— Patrice M.
“Hiring felt impossible… until this.”
"I spent years stuck in the cycle of wanting a team but feeling like I couldn’t afford it. This program changed everything. Ashley gave me the exact structure I needed to scale profitably, and now I have multiple planners handling weddings without me. Best business decision I ever made."
— Maggie B.
“If you’re on the fence—just do it.”
"I hesitated for so long, thinking I wasn’t ‘ready’ to scale. But this program gave me everything I needed to take the leap. If you’re even thinking about joining—do it. Your future self will thank you."
— Bisola E.
join the waitlist →
This Is Your Moment—
Are You Going to Stay in The Hustle Loop, or Finally Step Into Owning Your Empire?
The truth? You’re already working too hard to stay stuck in The Hustle Loop™.
→ More clients won’t fix this.
→ More hustle won’t fix this.
→ More years of “figuring it out” won’t fix this.
The only way forward is to break free from the Hustle Loop™ and build a business that actually scales.
It's time to:
Stop working in your business and start building a real company.
Stop doing it all yourself and put the right structure in place.
Scale—with confidence, clarity, and control.
That’s exactly what Empire with Ease™ is designed to help you do.
The truth? You’re already working too hard to stay stuck in The Hustle Loop™.
→ More clients won’t fix this.
→ More hustle won’t fix this.
→ More years of “figuring it out” won’t fix this.
The only way forward is to break free from the Hustle Loop™ and build a business that actually scales.
It's time to:
Stop working in your business and start building a real company.
Stop doing it all yourself and put the right structure in place.
Scale—with confidence, clarity, and control.
That’s exactly what Empire with Ease™ is designed to help you do.
Join us live and transform your business!
Join Empire with Ease™ waitlist