Build the team you need and grow the business you want.

We provide the ultimate step-by-step guide to hiring and team building for small business owners.

Learn more about our building your team intensive

You are making it happen with a business you love!

But you're also THE ONLY ONE making it happen.

If you’re a creative entrepreneur or small business owner, you’ll inevitably reach a point where you’re:

• Overwhelmed with work and missing out on the life you love.
• Leaving money on the table because you have to turn away clients.
• Feeling lonely and lacking creativity you once had

Your dreams are too big to go it alone. Can we let you in on a secret? You aren't meant to do it alone forever! A greater impact, higher revenue, and freedom are around the corner!

We get it. You’ve worked extremely hard to create this thriving business.

Sleepless nights, financial investments, saying “no” to things you wish you could have said “yes” to—all in the name of chasing your dream.

At The Abundance Group, we believe you deserve to breathe. To rest. To concentrate on the parts of the business that you’re passionate about, and hand off the parts you aren’t.

You should be able to do it without feeling like you’re risking what you’ve worked so hard to build. In fact, you should be able to do this while your business generates tens of thousands more in revenue each year.

The only way you can do it is by building a team you trust.

The Abundance Group


At The Abundance Group (TAG), we know how to help you build a dependable, efficient team —
because we’ve built our own and helped hundreds others build theirs.

While Ashley's wedding planning business has grown into a team of over 25 planners across 4 states - grossing over $5 million in sales (and counting), it definitely didn't start that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?

Luckily, Ashley's dad, Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, was there to guide her in scaling the company she's built today.

After 8 years of scaling her business, The Simply Elegant Group, and over a quaint dinner (cheeseburgers of course, Dale’s favorite) they realized that the next chapter of both of their careers was surrounding small business owners and getting them the support they deserved. So they started to pursue two dreams at once, coaching small business owners around their teams, and starting a business together.

The Abundance Group isn't just a coaching company, it's a life long passion project for two entrepreneurs whose heart is to give the sense of freedom to as many small businesses as possible.


You're Next Steps:

find out your own personal leadership style!

As you navigate the exciting journey of building your dream team, it's absolutely essential to understand your leadership style. Take our quiz now!


Learn more about our Intensive and get serious about learning to lead your awesome people. Let's make building your team feel easy.

Learn about and apply for OUR  next Intensive.


You’re building more than a job for yourself — you’re building your legacy and an asset you can use to create true freedom.

Enjoy a Lifestyle of abundance.

Take our leadership quiz
intensive details

"I couldn't have done it without this incredible program!"

Before the BYT Intensive, I was a one-woman show wearing all the hats, burning out, and not hitting my potential. But now after the program, I feel like I have a work-life balance, I'm not burned out, and I have been able to add more services for clients. 

Maggie | Ad Astra Events

"I went in with so many questions about starting my team. I now feel equipped to do so, and to do it well!

It’s full of actionable information, real-life business examples, expert speakers and real-time coaching with Ashley and Dale. The connections are invaluable. I truly have a team and support system while growing my own planning team, and feel empowered and educated to make it happen!"

Erica - Piece of cake

"The Building your Team Intensive was the answer to my prayers and future plans. 

They encouraged us to not be afraid to implement while learning. In mid-June, I started the employee search process and am happy to report that I will be hiring a handful of applicants to be Lead Planners and Assistants.We will be totally ready for the 2022 Wedding Boom in Atlanta, GA."

Irene - irene Tyndale events

"If you want to build a team, this is the course for you! 

It's a great intensive to be a part of for businesses that want to grow their team, but don't know where to start. It was very informative and Dale & Ashley were always available for questions and help, which was truly beneficial."

Erica - Infinite events

"It's actually the first mastermind that I've purchased that I feel like I got exactly what I expected!

I was looking for a relatively quick, jam-packed, off-to-the-races type of course and I feel like that's what I got. In 12 weeks I was able to build out an entire hiring, training, and leadership development program for my team."

Alexis - Burst Weddings

"I couldn't have done it without this incredible program!"

Before the BYT Intensive, I was unsure of how to start building my team. But now, after the program, I feel like more prepared for a financial, process, and legal perspective, and I have been able to craft a clear onboarding process that will set my future team up for success.

Patrice- Purposely Designed

"Being a part of The Abundance Group was exactly what I needed to upscale my business.

I knew I was at the point of needing help, but had no idea where to begin. Ashley and her Dads knowledge to guide you in the right direction is unparalleled. They also nail the off the wall questions you throw at them too 😉 "

Kelly - Roan Weddings & Events

"I will be forever grateful for this program!

Before The Abundance Group Intensive, I was completely lost in my business and didn’t know which direction to go. I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way!"

Rachel - Heart Pine Planning

"Joining The Abundance Group was one of the best decisions I made for my business.

Being able to join a class and ask questions live was a huge help. I do not think that I would be where I am at with my team if it wasn't for this course. I am now confident in my interview process and love my training process because of this course. I highly recommend working with this team if you can."

Liz - Liz Courtney Photography

"The Build Your Team Intensive Workshop with Ashley and Dale far exceeded expectations!

The tools they provide are exceptional! Highly recommend to any company looking to scale up with confidence! Thank you Ashley and Dale!"

Marah - Marah Cole Designs

Kind words from students like you.

Who we help:

Is this for you?

We serve business owners that have 1 - 10 team members, and have a typical topline revenue of $250k - $2 million.

These workshops will help if you have an in person team or virtual team and even if you have tried to build a team before and were disappointed at the results.


• WEDDING + Event PROs
• social media managers