How to Confidently Book Great Couples Without Feeling Salesy
The Wedding Pro Sales Call Blueprint
Tired of inquiries that don’t turn into bookings? This step-by-step blueprint will guide you through stress-free consultations, helping you connect with potential clients and gain their trust—without any awkward pressure or pushy tactics.
Sales Calls that Feel Easy, Not Awkward
Without a clear process, you risk:
- Rambling through calls that don’t convert.
- Feeling pushy or unsure of what to say next.
- Losing weddings to competitors who are more confident in their sales process.
That’s why I created The Wedding Pro Sales Call Blueprint—a proven framework with key questions, conversation flow, and phrasing to help you close clients effortlessly.
This resource includes everything you need to lead polished, professional (and dare we even say FUN) sales calls that get couples excited to move forward!
Connect with Every Couple: Use temperament-based strategies to tailor your tone, build trust, and create meaningful connections with your clients. By adapting to their personality, you’ll ensure every interaction feels personal and authentic.
Ask Key Questions That Convert: Uncover what matters most to your couples with strategic prompts that position your services as the perfect fit for their big day. These questions will help you gain clarity on their priorities and show them you’re the expert they can trust.
Follow Up Like a Pro: Use effective follow-up strategies to stay top of mind and guide clients from interest to booking with ease. With the right follow-up techniques, you’ll build confidence and secure their commitment quickly.
All delivered as Google Docs you can copy, customize, and use immediately.
Confidently Lead Every Consultation
The Blueprint That Booked $7 Million in Sales
- Leading with confidence.
- Asking the right questions.
- Showing your value in a way that feels natural and easy.
This blueprint has worked for my team, and now it’s yours.
Because your couples want to say “yes”—you just need the right words to guide them there.
"Downloading these resources is one of the BEST decisions I have made for my business. "
I have taken more action with my business and as a result have become more visible which in turn has generated more qualified leads for me. Ashley really cares about her community and genuinely wants you to succeed. The Abundance Group really lives up to its name!
Desiree | Devoted Wolf Events
Kind words from our community
About
The Abundance Group
At The Abundance Group (TAG), we are a community of resilient, kind, and resourceful wedding professionals who support and uplift one another. Led by Ashley Ebert.
Ashley owns a wedding planning business that has grown into a team of over 30 planners across 7 locations - grossing over $7 million in sales (and counting), but it definitely didn't start out that way.
Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?
With years of experience and a heart for helping small business owners, Ashley has dedicated herself to supporting entrepreneurs in scaling their businesses efficiently and joyfully.
After 10 years of scaling her wedding planning business to one of the largest wedding planning companies in the country, Ashley realized that the next chapter of her career was surrounding wedding professionals and getting them the support they deserved as they scaled their business. She pursued her dream of mentoring and building community with small business owners and founded The Abundance Group.
The Abundance Group isn't just a community; it's a lifelong passion project for an entrepreneur whose heart is to give the sense of freedom to as many small businesses as possible.
With ashley by your side, YOU CAN scale your business. YOU CAN LIVE YOUR DREAM. AND HAVE A WHOLE LOT OF FUN while DOING IT!
Who we help:
Wedding Pros
Our community is for owners that have a typical annual revenue of $100k+
We can help you scale, whether you: have struggled over the years with inconsistent cash flow, are tired of working with unreliable vendors, or are exhausted by meeting client’s unrealistic expectations—even if you have tried to scale before only to be left feeling completely burned out.
- planners
- photographers
- florist
- hmu artist
- videographers
- caterers
- venue owners
- djs
- stationers
- travel agents
- event rentals
- bakers
- dress shops
- ... and beyond!
Your Next Client is One Conversation Away.
Lead sales calls with confidence and book the clients you’ve been dreaming of.
