It’s no secret that email lists are one of the best marketing tactics a business could have. Not only is that audience “yours”, but you know that they’re dedicated followers who actually want to hear from you, learn more about what you do, and stay updated with what’s new in your business. It’s one of […]

Finding ways to get your business out there when you’re either just starting out or on a limited budget is a struggle that every business faces. If you don’t have hundreds of dollars ready to spend on marketing tactics, such as Facebook ads, it’s easy to feel discouraged. However, there are numerous ways to market […]

We all get that inquiry asking us (only) about our pricing. And they can be a challenge to answer, since we know our goal is really to begin a conversation with the person. Yet, because they asked the question, we do have to answer it. What are your options? Entry level cost: “Our pricing starts […]

This final blog post of 2019 on goal setting will be a little different. Here we are simply going to provide you some examples, and examples of structures, to help you think through and create your business goals for 2020.  We hope these help you create powerful and valuable goals that work well for you […]

In preparation for helping you have an amazing 2020, we’ve been talking about the power of goal setting all month long. Now we’re going to give you the ‘golden nugget’ regarding the value, or power, of goal setting. It’s creating the plan to achieve your goals. Simply setting goals, no matter how lofty or how […]

Setting goals can be a powerful accelerator of your business growth.  In addition to motivating us to take action, they focus our energy and effort, help us look past distractions, and enhance our determination and persistence. Well, that’s true if those goals are properly structured so they actually motivate us! Enter “SMART Goals”. The ‘S.M.A.R.T.’ […]

A survey of graduates from Yale University in 1953 (yes, that’s a LONG time ago) found that only 3% of them had written down goals for their lives. The survey team followed up with those people 20 years later and found that the 3% who wrote down goals had accumulated more wealth than the other […]

Be Thankful for the Challenges We Learn and Become Better Because of Them This is certainly a time of year that our thoughts turn to the things we’re thankful for – wonderful friends and family, good health, opportunity, etc. Gratitude is a magnificent and powerful emotion. How often are we thankful for the things that […]

Due to the natural slowdown in work with clients or prospects, this time of year provides wedding professionals with the opportunity for two wonderful activities. We can choose to either take time to relax, recover, and re-energize. Or we can take the time to work ‘on’ our businesses because we finally have the time. We […]

As wedding pros we never advance to the point where we no longer need to prioritize. It something we must keep doing whether we’re running a large conference, managing a mid-sized catering business, or running a one-person photography business. We always run out of time before we get everything that needs-to-be-done, done. Our time continues […]

Be Sure to Show Up It’s an Integrity Thing! We’ve all been there.  Honestly, the week isn’t going great.  A bunch of things came up that weren’t on the schedule which ended up taking way too much of your time.  That new couple that was so interested in working with you now keeps putting you […]

Exceptional Client Experience… Know and Provide What They Value MOST! As vendors in the wedding world we’re always busy, am I right? That ‘busy’ can often be caused by our desire to be everything to everybody. We try to do everything we can to satisfy our clients, give them an over-the-top experience. And it’s that […]