No matter how long you’ve been in business or how experienced you are, anyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s in our nature as humans to have a few bumps in the road or for things not to go as […]

Giveaways. You’ve seen them around on social media and probably even participated in one at some point. They usually have hundreds to thousands of entries depending on the kind of giveaway and the account. If you’re looking to build more traffic to your brand, gain new followers, and pick up some overall momentum on social […]

When you’ve just launched your wedding business, it can be understandably difficult to find leads or potential clients. You may feel overwhelmed and like the “new kid in town”, especially if you haven’t made any particular connections beforehand. However, finding leads doesn’t have to be a hair-pullingly stressful experience. Although it isn’t necessarily easy, it […]

Choosing reliable, quality vendors for your client’s wedding can be stressful, especially if you’re either a new wedding professional who hasn’t had much interaction or experience with vendors before starting your business or a professional who travels to other, less familiar locations. Putting together one of the most important days of a couple’s life puts […]

It’s no secret that email lists are one of the best marketing tactics a business could have. Not only is that audience “yours”, but you know that they’re dedicated followers who actually want to hear from you, learn more about what you do, and stay updated with what’s new in your business. It’s one of […]

Finding ways to get your business out there when you’re either just starting out or on a limited budget is a struggle that every business faces. If you don’t have hundreds of dollars ready to spend on marketing tactics, such as Facebook ads, it’s easy to feel discouraged. However, there are numerous ways to market […]

We all get that inquiry asking us (only) about our pricing. And they can be a challenge to answer, since we know our goal is really to begin a conversation with the person. Yet, because they asked the question, we do have to answer it. What are your options? Entry level cost: “Our pricing starts […]

This final blog post of 2019 on goal setting will be a little different. Here we are simply going to provide you some examples, and examples of structures, to help you think through and create your business goals for 2020.  We hope these help you create powerful and valuable goals that work well for you […]

In preparation for helping you have an amazing 2020, we’ve been talking about the power of goal setting all month long. Now we’re going to give you the ‘golden nugget’ regarding the value, or power, of goal setting. It’s creating the plan to achieve your goals. Simply setting goals, no matter how lofty or how […]

Setting goals can be a powerful accelerator of your business growth.  In addition to motivating us to take action, they focus our energy and effort, help us look past distractions, and enhance our determination and persistence. Well, that’s true if those goals are properly structured so they actually motivate us! Enter “SMART Goals”. The ‘S.M.A.R.T.’ […]

A survey of graduates from Yale University in 1953 (yes, that’s a LONG time ago) found that only 3% of them had written down goals for their lives. The survey team followed up with those people 20 years later and found that the 3% who wrote down goals had accumulated more wealth than the other […]

Be Thankful for the Challenges We Learn and Become Better Because of Them This is certainly a time of year that our thoughts turn to the things we’re thankful for – wonderful friends and family, good health, opportunity, etc. Gratitude is a magnificent and powerful emotion. How often are we thankful for the things that […]