to our Blog

You'll find resources to help you build your team, work less, and make more as you grow your business. We hope these resources will help you on your journey of building a team, and that you'll reach out to us if we can provide additional support.  Enjoy!

Welcome

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Your clients’ experience is just as important as how well you serve them. From the first contact to months after working with them, making sure they have an exceptional experience working with you is not only a way to ensure their satisfaction but also to receive great reviews and referrals! We aren’t saying you need […]

3 Ways to Go Above and Beyond for Your Couples
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Sometimes we might think that in order to attract a ton of clients, we need to market everywhere. It seems to be a common belief that the more places you are at once, the more leads you’ll receive. However, your messaging just ends up unclear this way and makes it harder for potential clients to […]

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No matter how long you’ve been in business or how experienced you are, anyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s in our nature as humans to have a few bumps in the road or for things not to go as […]

5 Most Common Mistakes Made by Wedding Pros
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Giveaways. You’ve seen them around on social media and probably even participated in one at some point. They usually have hundreds to thousands of entries depending on the kind of giveaway and the account. If you’re looking to build more traffic to your brand, gain new followers, and pick up some overall momentum on social […]

​How to Host a Giveaway on Social Media
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When you’ve just launched your wedding business, it can be understandably difficult to find leads or potential clients. You may feel overwhelmed and like the “new kid in town”, especially if you haven’t made any particular connections beforehand. However, finding leads doesn’t have to be a hair-pullingly stressful experience. Although it isn’t necessarily easy, it […]

How to Find Leads When You Just Launched Your Wedding Business
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Choosing reliable, quality vendors for your client’s wedding can be stressful, especially if you’re either a new wedding professional who hasn’t had much interaction or experience with vendors before starting your business or a professional who travels to other, less familiar locations. Putting together one of the most important days of a couple’s life puts […]

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It’s no secret that email lists are one of the best marketing tactics a business could have. Not only is that audience “yours”, but you know that they’re dedicated followers who actually want to hear from you, learn more about what you do, and stay updated with what’s new in your business. It’s one of […]

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Finding ways to get your business out there when you’re either just starting out or on a limited budget is a struggle that every business faces. If you don’t have hundreds of dollars ready to spend on marketing tactics, such as Facebook ads, it’s easy to feel discouraged. However, there are numerous ways to market […]

How to Market Your Wedding Business on a Budget
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We all get that inquiry asking us (only) about our pricing. And they can be a challenge to answer, since we know our goal is really to begin a conversation with the person. Yet, because they asked the question, we do have to answer it. What are your options? Entry level cost: “Our pricing starts […]

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This final blog post of 2019 on goal setting will be a little different. Here we are simply going to provide you some examples, and examples of structures, to help you think through and create your business goals for 2020.  We hope these help you create powerful and valuable goals that work well for you […]

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In preparation for helping you have an amazing 2020, we’ve been talking about the power of goal setting all month long. Now we’re going to give you the ‘golden nugget’ regarding the value, or power, of goal setting. It’s creating the plan to achieve your goals. Simply setting goals, no matter how lofty or how […]

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Setting goals can be a powerful accelerator of your business growth.  In addition to motivating us to take action, they focus our energy and effort, help us look past distractions, and enhance our determination and persistence. Well, that’s true if those goals are properly structured so they actually motivate us! Enter “SMART Goals”. The ‘S.M.A.R.T.’ […]

The Abundance Group

About

At The Abundance Group (TAG), we know how to help you build a dependable, efficient team —
because we’ve built our own and helped hundreds others build theirs.

While Ashley's wedding planning business has grown into a team of over 25 planners across 4 states - grossing over $5 million in sales (and counting), it definitely didn't start that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?

Luckily, Ashley's dad, Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, was there to guide her in scaling the company she's built today.

After 8 years of scaling her business, The Simply Elegant Group, and over a quaint dinner (cheeseburgers of course, Dale’s favorite) they realized that the next chapter of both of their careers was surrounding small business owners and getting them the support they deserved. So they started to pursue two dreams at once, coaching small business owners around their teams, and starting a business together.

The Abundance Group isn't just a coaching company, it's a life long passion project for two entrepreneurs whose heart is to give the sense of freedom to as many small businesses as possible.




With ashley and dale by your side, YOU CAN BUILD YOUR TEAM. YOU CAN LIVE YOUR DREAM. AND HAVE A WHOLE LOT OF FUN while DOING IT!