Our Blog

You'll find resources to help you build your team, work less, and make more as you grow your business. We hope these resources will help you on your journey of building a team, and that you'll reach out to us if we can provide additional support.  Enjoy!

Welcome to

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Your clients’ experience is just as important as how well you serve them. From the first contact to months after working with them, making sure they have an exceptional experience working with you is not only a way to ensure their satisfaction but also to receive great reviews and referrals! We aren’t saying you need […]

3 Ways to Go Above and Beyond for Your Couples
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Sometimes we might think that in order to attract a ton of clients, we need to market everywhere. It seems to be a common belief that the more places you are at once, the more leads you’ll receive. However, your messaging just ends up unclear this way and makes it harder for potential clients to […]

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No matter how long you’ve been in business or how experienced you are, anyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s in our nature as humans to have a few bumps in the road or for things not to go as […]

5 Most Common Mistakes Made by Wedding Pros
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Giveaways. You’ve seen them around on social media and probably even participated in one at some point. They usually have hundreds to thousands of entries depending on the kind of giveaway and the account. If you’re looking to build more traffic to your brand, gain new followers, and pick up some overall momentum on social […]

​How to Host a Giveaway on Social Media
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When you’ve just launched your wedding business, it can be understandably difficult to find leads or potential clients. You may feel overwhelmed and like the “new kid in town”, especially if you haven’t made any particular connections beforehand. However, finding leads doesn’t have to be a hair-pullingly stressful experience. Although it isn’t necessarily easy, it […]

How to Find Leads When You Just Launched Your Wedding Business
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Choosing reliable, quality vendors for your client’s wedding can be stressful, especially if you’re either a new wedding professional who hasn’t had much interaction or experience with vendors before starting your business or a professional who travels to other, less familiar locations. Putting together one of the most important days of a couple’s life puts […]

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Finding ways to get your business out there when you’re either just starting out or on a limited budget is a struggle that every business faces. If you don’t have hundreds of dollars ready to spend on marketing tactics, such as Facebook ads, it’s easy to feel discouraged. However, there are numerous ways to market […]

How to Market Your Wedding Business on a Budget
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We all get that inquiry asking us (only) about our pricing. And they can be a challenge to answer, since we know our goal is really to begin a conversation with the person. Yet, because they asked the question, we do have to answer it. What are your options? Entry level cost: “Our pricing starts […]

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This final blog post of 2019 on goal setting will be a little different. Here we are simply going to provide you some examples, and examples of structures, to help you think through and create your business goals for 2020.  We hope these help you create powerful and valuable goals that work well for you […]

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In preparation for helping you have an amazing 2020, we’ve been talking about the power of goal setting all month long. Now we’re going to give you the ‘golden nugget’ regarding the value, or power, of goal setting. It’s creating the plan to achieve your goals. Simply setting goals, no matter how lofty or how […]

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Setting goals can be a powerful accelerator of your business growth.  In addition to motivating us to take action, they focus our energy and effort, help us look past distractions, and enhance our determination and persistence. Well, that’s true if those goals are properly structured so they actually motivate us! Enter “SMART Goals”. The ‘S.M.A.R.T.’ […]

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A survey of graduates from Yale University in 1953 (yes, that’s a LONG time ago) found that only 3% of them had written down goals for their lives. The survey team followed up with those people 20 years later and found that the 3% who wrote down goals had accumulated more wealth than the other […]

Brightly colored floral arrangement at wedding reception

About

The Abundance Group

At The Abundance Group (TAG), we are a community of resilient, kind, and resourceful wedding professionals who support and uplift one another. Led by Ashley Ebert, a leading wedding business coach.

Ashley built a wedding planning business into a team of over 35 planners across 7 markets, grossing over $8 million in sales, led that team for over a decade, and then sold the company for over $1 million. But it definitely didn't start out that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and get her life back was to grow a team. Sound familiar?

She hired wrong before she hired right. Every one of those mistakes became a system: who to look for, where to find them, and how to know in one conversation whether someone belongs on your team. Those systems are exactly what she teaches today.

After 10 years of scaling, Ashley realized her next chapter was surrounding wedding professionals with the support she wished she'd had. She founded The Abundance Group and has since coached 1,000+ wedding pros on building teams that let them step away.

The Abundance Group isn't just a community; it's a lifelong passion project for an Owner whose heart is to hand that same sense of freedom to as many wedding pros as possible.

With ashley by your side, YOU CAN scale your business. YOU CAN LIVE YOUR DREAM. AND HAVE A WHOLE LOT OF FUN while DOING IT!

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