Build A Trustworthy, Dependable, High Performing Team


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Build a team - Work less - Make more

Sound familiar?

Overwhelmed by your never ending to-do list?


Want to feel confident finding great talent and leading them to success?

Want to feel strong knowing you can financially afford to build a thriving team?

Want to feel organized knowing exactly which steps to take to make it happen?

Want to have more profitability  than ever before?

Your time and energy are precious. Make sure you don't waste it.

Say goodbye to all your team-building worries and hello to the ultimate solution that makes building a dream team a breeze! Our program is designed to not only ease your concerns but also infuse a sense of excitement as you build your team. No more sleepless nights worrying where to start or what to do next, only the confidence of nurturing a thriving team you've built.

You're fed up with the idea that you are doing it alone.
You want to work less and book more but how?!

"I want to be able to trust who I hire and be able to let go of control."

Many worry that they won't find someone trustworthy enough. It can be scary to hand over something you've poured your life into if you don't have a plan or the right resources. Don't worry; we've got you completely covered! We will show you HOW and WHERE to find great talent that you can trust!

"I want to be sure I can afford to hire team members."

Oh, we know it!! Offer too much and you will mess up your cash flow. Offer too little and people won't want to stay or even apply. It's all about balance. We walk you through custom financial tools to help you plan ahead so you feel good!

"I'm worried I will waste my time and energy only for them to leave."

We hear you. Which is why we've built resources to support you as you hire the right people. We also make sure you've got what you need to train them efficiently so you can free up your time while ensuring a smooth and professional onboarding process. No more worrying; we have you covered!

"I’m scared the government will swoop in if I hire  without the right paperwork."

Nobody wants to be penalized for doing it wrong, especially by the government! We've got all the tools, forms, and resources you need to feel financially and legally confident. So take a deep breathe and know that peace of mind is just around the corner! 

We meet you right where you are at with proven results that lead to you working less  while making more-- sweet right?!

Our wish for you:

feel confident in your team

Owning and running a business is a lot of work if you are doing it alone but if you have a strong team you are confident in, it can be life changing!! You deserve that!

To crush your current ceiling

By finding great talent, you can start offboarding tasks you don't love and start being freed up to do the work you love. The best part?? You can take on more inquiries without working more. Now those are some books we want for you!

Clarity as you build your team

Whether you are hiring for the first time, need more people on your team, or you are sick and tired of hiring people that just "aren't working out" we are here for you. We desire for you to have clarity so you can be organized. Let's do this thing right!

Apply now


The Building Your Team Intensive

A 12 week, done-with-you course that offers a comprehensive breakdown of all the elements you need to build a successful and streamlined team.

Intentionally designed to accelerate the development and growth of your business by 2-3 years in just three short months!

Apply now

what to expect

Intensive Outline

Now, it’s your turn to build the team you need and grow the business you want.

The Building Your Team Intensive - LIve Course

  • Cultivate an Abundance Mindset 
  • Affording a Team (with companion tool)
  • Finding, Interviewing, Hiring
  • Setting Expectations
  • Simply Creating SOPs & Training Plans
  • Dealing With Common Challenges 
  • Confidently Leading Your Team
  • Building Incredible Team Culture
  • … and SO MUCH more!

over 40 Templates, Contracts, & Resources

  • Independent Contractor and Employment Agreements
  • Job Description Templates
  • Copy and Paste Emails for Hiring
  • Onboarding Checklist
  • Sample Offer Letters
  • Payroll and Time Tracking Tools and Recommendations
  • Interview Sample Questions
  • Candidate Rejection Emails
  • ... and over 30+ additional tools to save you time!

And, all the tools and resources you'll need to seamlessly build your team.

Legal Resources: ($3,497 value)

  • Employee Agreement
  • Independent Contractor Agreement
  • Employee Handbook
  • Restrictive Covenants
  • W9, I9, 941s, and ALL IRS Documents

Financial Resources:($997 Value)

  • TAG Custom Spreadsheets for:
            - Guidance on Paying Your                   Team
            - Pricing and Pay
            - Profitable Team Growth
  • List of Costs for Employers
  • Workers Compensation Insurance

  • TAG Custom Spreadsheets for:
            - Guidance on Paying Your Team
            - Pricing and Pay
            - Profitable Team Growth
  • List of Costs for Employers
  • Workers Compensation Insurance

Hiring Resources:($997 Value)

  • Job Description Template
  • Applicant Form Questions
  • Interviewing Best Practices and Tips
  • Sample Interview Questions
  • Sample Offer Letters
  • Candidate Rejection Email Templates
  • Onboarding Checklists

Managing & Leading Resources: ($1,997 Value)

  • Team Availability and Scheduler
  • Lead/Assistant Surveys
  • Performance Management Forms
  • Professional Development Plans
  • Tips on Holding Effective Meetings
  • Dealing with a Difficult Team Member
  • SOP for Firing a Team Member

Onboarding Resources: ($1,497 Value)

  • Onboarding Checklist
  • 1-9 IRS Form (Employment Eligibility)
  • W-4 IRS Form (Employee Tax Withholding)
  • W-9 IRS Form (Contractor Tax ID)
  • 1099-NEC (Contractor Compensation Reporting)
  • Employee Handbook

SOP & Training Resources: ($997 Value)

  • SOP Documentation Guide
  • Step by Step Workbook that breaks down
  • Major Functions, then
  • Activities, then
  • Tasks (or steps)
  • Example Sales SOP

We've helped over 200 business owners just like you!

Ashley and Dale bring two unique perspectives that have guided hundreds of business owners just like you to success! Dale has worked with fortune 500 companies across the globe. Ashley runs the largest wedding planning company in the country. And they have helped hundreds of service based small business owners over the last 6 years. They know how to get you great candidates!

Are you ready to feel relief?

We have 100% success rate with our programs. Yes. 100% of our students say that it was MORE than worth it to join. They have:

  • Quadrupled their profits
  • Take true sabbaticals during top sales seasons
  • Say YES to more time with their family + friends
  • Double (even triple) their overall bookings
  • Feel the true freedom owning a business can bring

Ready to start actually relaxing on the weekends?

Apply Now!

Current Pricing

Ready to get started? So are we! Apply today so you don't have to worry about what your next step is as you build your team.

6 Payments of:



We get it. An investment like this can feel like a stretch for entrepreneurs. But the truth is, this is the piece of your business that’s too important to learn the hard way. Make an investment today that drives bankable returns, instead of making costly mistakes in the future at a loss you can’t recoup. 

apply now

1 Payment of:

Our programs are designed for:

Is this for you?

We serve business owners that have 1 - 10 team members, and have a typical topline revenue of $300k - $3 million.

This course will help if you have an in person team or virtual team and even if you have tried to build a team before and were disappointed at the results.


• WEDDING + Event PROs
• social media managers

"Before working with The Abundance Group I didn't want to be a boss...

Now after I have gone through the Intensive, TAG showed me that the way I was previously trained to be a boss isn't the only way and that I can be kind and empathetic and still be a boss. I cannot wait to hire my team!"

Megan R.

"I struggled with the competence of my own ability to do build a team and be a good leader...

This was one of the best decisions I have made for my business. Ashley and Dale really care about their members and genuinely want you to succeed! The Abundance Group really lives up to its name!"

Kristy S.

"I couldn't have done it without this incredible program!"

Before the BYT Intensive, I was unsure of how to start building my team. But now, after the program, I am more prepared for a financial, process, and legal perspective, and I have been able to craft a clear onboarding process that will set my future team up for success. 

Patrice M.

"Ashley and Dale are a dynamic duo! They seriously thought of everything for this course!

The tools they have provided are invaluable and I'm so excited to implement everything I have learned to continue to build a larger team and continue to strengthen my already existing team. If you are looking to build a team, this course is a no brainer!"

Krista D.

"Joining the Intensive has been one of the best decisions I've made for my business. 

Before joining, I felt so overwhelmed with the thought of hiring and onboarding. Now, I have a clear roadmap to guide me through the process and a support system available every step of the way!"

Desiree W.

"I have taken a few intensives in my day and no other program has given the take-aways like TAG did.

I really needed a program with tools to grow my team, learn the options I had with the team, and really approach my business in a smart way to set myself up for success. Ashley and Dale balance each other perfectly in this program; I felt like I was getting a 2-in-1 approach."

Michelle V.

"Practical tools to mindset and brainstorming opportunities, it was a comprehensive training on how to be successful with a team.

This was one of the best business decisions I have made so far! I was at the very beginning stages of having a team when I started it, and Ashley and Dale went through everything I needed to set my company up the best way for my vision."

Jenny A.

"This program is a true blessing and a resource that I can refer back to as I add new team members and continue to dream big.

I knew that if I wanted to scale up without losing my mind and also service my clients well, I needed to bring in some help. Ashley and Dale covered all of the bases from mindset, to hiring, to leadership skills...they were an open book with NO FLUFF!"

Janel H.

"I was flying by the seat of my pants in the first 6 years of running my wedding planning business, but once Ashley introduced TAG, I knew I had to jump in!

I trusted Ashley because of the successful businesses she’s worked on outside of TAG. My business has grown and added new team members since my TAG investment! I’m so grateful I joined!"

Laine P.

"I highly recommend investing in TAG.

When I first started my business, I had no idea what I was really getting myself into. And now that I’m a working mom, I want to make decisions that are smart for my business and family. Having a mentor like Ashley to run to with dire questions while gaining direction and confidence was imperative to my business success."

Josey S.

Kind words from students like you.

The Abundance Group


At The Abundance Group (TAG), we know how to help you build a dependable, efficient team —
because we’ve built our own and helped hundreds others build theirs.

While Ashley's wedding planning business has grown into a team of over 30 planners across 6 locations - grossing over $5.5 million in sales (and counting), it definitely didn't start that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?

Luckily, Ashley's dad, Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, was there to guide her in scaling the company she's built today.

After 8 years of scaling her business, The Simply Elegant Group, and over a quaint dinner (cheeseburgers of course, Dale’s favorite) they realized that the next chapter of both of their careers was surrounding small business owners and getting them the support they deserved. So they started to pursue two dreams at once, coaching small business owners around their teams, and starting a business together.

The Abundance Group isn't just a coaching company, it's a life long passion project for two entrepreneurs whose heart is to give the sense of freedom to as many small businesses as possible.


at tag we expect that our students

100X their investment in
only 2-4 years.

Meet business owners like you who are going from overwhelmed to confident growth:

"I've been able to breathe a sigh of relief! I have a clear path forward on how to grow my team, pay myself what my family needs and actually sleep at night. I owe the success I've seen over the past year to this amazing program!"

Christina C.

Build your team

How it works!


Growing a team is challenging and exhilarating. We're here to guide you in taking steps towards your goals, without pressure to get it perfect on your own from the start.


Before long, you will build your confidence as you grow your team starts with trusting your own decision-making abilities and believing in your vision for the business.

Start Building Confidence.


Once you have a well-built team you can count on, your workload decreases while your income increases. Finally become that business owner who takes weekends off with family.

Reclaim your Dream.

Buy Now

"Dale and Ashley are some of the most uplifting and supportive people we know!"

Before the Intensive, we weren't sure how to scale our business and what if would take to build a strong and healthy team. But since the program, we feel like a weight has been lifted off our shoulders. We were given clear guidance and resources to build our team- from finances to leadership training, the BYT Intensive covers it all.

Amanda & Mary

"Before the Intensive I had 1 full time employee, so I felt the Intensive was going to be too robust for me. 

I felt like I just needed a few questions answered and that the Intensive wasn't necessary. After months of avoiding it, I kept seeing the Intensive everywhere so I figured it was a sign and I should just join. I am absolutely so glad that I did! It helped me find the right hires, made me more confident in my interviews and offer letters. During the intensive I actually hired 2 more people because I was that fired up. If you have any hesitancy about the BYT, just do it. You won't regret it!

Bianca T.

"Building a team felt super overwhelming, and I worried about getting all the moving parts “right”.

Luckily, this program will thoughtfully guide you through a holistic hiring process - covering everything you’ve likely thought about, and more importantly, everything you don’t even know you should be thinking about. If you’re ready to grow your team, don’t do it without Ashley and Dale by your side!"

Sarah B.

"When I initially thought about growing my business I was terrified about where to begin, but this was absolutely fantastic!

With their calm approach, an excellent group of expert panelists and the one on one's with fears subsided and I was able to get past my "what if's"! I HIGHLY recommend these amazing people to those looking to grow build their businesses!"

Krista D.

"Within the first three weeks, I hired a Social Media Manager AND an Online Business Manager.

Now, half way through the intensive, I am in the process of hiring our day-of team--following Ashley and Dale's tried-and-true hiring and onboarding process. The Intensive eliminated the clutter and late night hours spent researching the steps needed to take to grow a sustainable team."

Stephanie L.

"The weekly sessions keep me accountable and ensure I am intentional with this crazy scary task of creating & finding suitable team members.

I am super excited to implement these lessons into MGWD, and it is also incredibly reassuring knowing that Ashley & Dale are very much involved and supportive along the way."

Michelle G.

"Ashley and Dale are GOLD!

All the help and knowledge they bring to the table when beginning the process of building a team is priceless. I loved that not only could you participate during the intensive but you can go back videos and information whenever you need to."

Dana A.

"I now have a team of 5, and I'm very grateful for everything I learned with them.

​​I really enjoyed working with Ashley and Dale. They both bring the hands-on experience in creating and managing a team plus all the leadership insights. They also bring other experts to the course."

Esme K.

"I have learned so much and am eager to put everything into practice.

I love being a part of the team-building intensive! Ashley & Dale have concrete steps to follow and practical, real-life advice to give."

Christa G.

"We spent over a year dreaming about building a team, but were frozen by fear and what ifs.

The Intensive was the ultimate resource to answer questions of all capacities about the myriad of facets to running a team. The only way to step past that fear was to feel like we had the support of those with experience in our corner and that's exactly what The Intensive did for us!"

Cayla & David

Kind words from students like you.

We know you’ve worked extremely hard to create this thriving business, and we’re passionate about helping you grow your dream.

At The Abundance Group, we believe you deserve to breathe. To rest. To concentrate on the parts of the business that you’re passionate about, and hand off the parts you aren’t.

You should be able to do it without feeling like you’re risking what you’ve worked so hard to build. In fact, you should be able to do this while your business generates tens of thousands more in revenue each year.

The only way you can do it is by building a team you trust. 

Join the Building Your Team Intensive now and receive:

Done-With-You Live Training                                  Value: $4,997
Managing and Leading Resources                            Value: $1,997
Financial Resources                                                     Value: $997
Legal Resources                                                             Value:$3,497
Hiring Resources                                                           Value: $997
Onboarding Resources                                                 Value:$1,497
SOP and Training Resources                                       Value: $997

Done-With-You Training - Value: $4,997
Leadership Resources - Value: $1,997
Financial Resources - 
Value: $997
Legal Resources - 
Value: $3,497
Hiring Resources - 
Value: $997
Onboarding Resources -  
Value: $1,497
SOP Resources -
Value: $997

Total Program Value: $14,979

If you hurry you can get in for only $2,497

Apply now

"The Abundance Group demystified the entire process and made it, dare I say, fun?!"

The complexities and legalities of growing a team were overwhelming. I so desperately wanted to do it right, but really had no idea what I was doing besides having hired a few interns. They are wonderful coaches who truly care about the professionals in their program. I am so grateful for the successful team I’ve built because of TAG’s help.

Kay N.

"I went in with so many questions about starting my team. I now feel equipped to do so, and to do it well!

It’s full of actionable information, real-life business examples, expert speakers and real-time coaching with Ashley and Dale. The connections in the group are invaluable. I truly have a team and support system while growing my own planning team, and feel empowered and educated to make it happen!"

Erica B.

"The Building your Team Intensive was the answer to my prayers and future plans. 

They encouraged us to not be afraid to implement while learning. In mid-June, I started the employee search process and am happy to report that I will be hiring a handful of applicants to be Lead Planners and Assistants. We will be totally ready for the Wedding Boom in Atlanta, GA."

Irene T.

"If you want to build a team, this is the course for you! 

It's a great intensive to be a part of for businesses that want to grow their team, but don't know where to start. It was very informative and Dale & Ashley were always available for questions and help, which was truly beneficial."

Erica T.

"It's actually the first mastermind that I've purchased that I feel like I got exactly what I expected!

I was looking for a relatively quick, jam-packed, off-to-the-races type of course and I feel like that's what I got. In 12 weeks I was able to build out an entire hiring, training, and leadership development program for my team."

Alexis B.

"Being a part of The Abundance Group was exactly what I needed to upscale my business.

I knew I was at the point of needing help, but had no idea where to begin. Ashley and her Dads knowledge to guide you in the right direction is unparalleled. They also nail the off the wall questions you throw at them too "

Kelly R.

"I will be forever grateful for this program!

Before The Abundance Group Intensive, I was completely lost in my business and didn’t know which direction to go. I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way!"

Rachel H.

"Joining The Abundance Group was one of the best decisions I made for my business.

Being able to join a class and ask questions live was a huge help. I do not think that I would be where I am at with my team if it wasn't for this course. I am now confident in my interview process and love my training process because of this course. I highly recommend working with this team if you can."

Liz C.

"The Build Your Team Intensive Workshop with Ashley and Dale far exceeded expectations!

The tools they provide are exceptional! Highly recommend to any company looking to scale up with confidence! Thank you Ashley and Dale!"

Marah C.

Kind words from students like you.

Frequently Asked Questions

how is this program different?

The biggest differentiator in our program has been taken by hundreds of small business owners! We created this program because we know it gets our students results. 100% of the students that have gone through our program said this was one of the best educational investments they have ever made because they actually DID THE WORK.

Do I get lifetime access to the course material?

You will have 30 days to download all the content once you complete the program, or join our mastermind for continued support. Then you’ll receive updated course material access along with real time unlimited support as you grow your team.

What is the time commitment per week?

2-3 hours per week. Roughly 30 hours for the entire 12 week course. 

Are there costs besides the enrollment cost?

Nope! Just show up and be ready to take action!

Do I get community support, or access to you?

You’ll get access to the TAG team, including Dale and Ashley!

What's the investment? Are there payment plans?

$2497 if paid in full, or 6 monthly installments of $499.  Click here for more details!

What type of return on investment should i expect?

We expect that our students 100 X their investment in our program within 2-4 years. We know that investing in your team growth is the most important piece of the puzzle for small business owners. So invest $2,497 now and make $250,000 in additional revenue in the coming years. It's a NO BRAINER!

i'm short on time, i don't know if i can give 12 weeks.

Ultimately that is up to YOU. You can spend months (or YEARS) of your life trying to piece building your team together on your own.

OR You can let us take 30 hours to teach you all of the ins + outs we've learned. YOU can put our expertise to work for you.

I'm not sure I can afford this program right now.

Let us ask you a question.... can you really afford NOT to? Aren't you already passing up clients and income because you can only take on the work of one person? Aren't you giving away thousands in man-hours? This is the investment NOW to make you money in the future.

It’s time to ditch the overwhelm of your business and leap to the next level with a team you trust.

Whether your goal is to finally break into taking home six figures, to build a legacy, or to have time with family again, building a team is your way to get there. Kill your to do list — that you never have time to do — and watch your unstoppable team grow your business.

Apply now