So you hit 100k in your wedding business, but somehow there still isn’t enough money to pay yourself consistently.
You are exhausted, feel isolated, and not sure how to get through the messy middle.
As a wedding professional, you feel a profound level of pressure because you:
- Face the emotional toll of the wedding industry
- Work endless hours to keep up, yet still feel overwhelmed
- Know your money depends on how much you work
- Sacrifice all your nights and weekends to work weddings
- Struggle to find any work/life balance
- Have never ending marketing to do because you don't have return clientele
Of course you are feeling overwhelmed and isolated.
How much longer are you going to let it be this way?
How much longer are you going to endure sleepless nights, endless worrying, and the “I just have to get more weddings” attitude?
Let’s get real and talk about your two biggest stressors…
Time & Money
Did you know that 65% of wedding pros work 50+ hours a week, with the average being 56 hours? No wonder you feel like you're working all the time, because you are!
And did you know that the average revenue for a "successful wedding pro" is $100k? That’s revenue. NOT take-home pay. Minus expenses, taxes, and payroll, take home pay is closer to $45,000.
This means as a wedding professional, on average, you make less than $15.50/hour.
You could make more money working entry level at McDonalds. (And probably be a heck of a lot less stressed.)
You were made for more than feeling this overwhelmed, and you feel it in your bones.
Your vision for your life is more than constantly toting around your laptop (even on vacation… and the last one was eons ago btw.)
Your exhaustion and burnout are telling you something… and we are just going to lovingly come out and say it:
Scaling beyond 100k isn't about hustling harder, getting more clients, OR RAISING YOUR PRICES.
You are focusing on the entirely wrong thing.
The BIG IDEA that you probably won’t believe (I didn’t believe it, either) is this…
SCALE = PEOPLE
Scale = People
So what does Scale = People even mean?
In your wedding business there are three categories of people that you will encounter as your grow your business.
These categories are your:
Trying to get more clients, book more clients, perfecting your process in working with your clients, improving workflows with clients so you feel confident enough to “charge what you're worth.”
Clients
Vendors
Team
(we HATE this phrase btw…)
You are probably giving ALL of your energy to your clients.
Working weekends while missing out with your family and friends. Booking appointments at night because that's the only time after work your clients can meet. Taking on your clients stress on the wedding day so they can be present (hello nervous system in hyper drive.) It's no wonder when you get home you are exhausted and easily annoyed.
You are giving everything to your clients.
Can I get a big ol' "Amen"....?!
You think to get out of burnout you just need to:
- Get more business
- Find more couples
- Charge more money
- Learn FB Ads
- Engage more on Instagram
- Get more reviews
- Track your KPIs (ew, scary!)
- Watch the trends on TikTok
- Have a Pinterest strategy
- Find a better CRM
- Master your sales process
And yes, getting couples is the foundation of any wedding business, and part of growing a business is making sure that those couples are well cared for. But my guess is this is where you are already giving all your time, attention, and energy...
Am I right??
The reason is because the more you focus on strengthening vendor relationships and building a solid team, the energy towards getting and serving your couples multiples by 10X - without YOU giving any more of your time and energy.
If I would have solely focused on clients, it would have been impossible to scale to a million dollars a year in revenue.
- Partnered with my first venue that I got clients in my inbox every week.
- Hired another lead planner that I was able to double my bookings on the same wedding date.
- Trained another team member to write SOPs so we could duplicate our process and serve hundreds more couples.
The secret to scaling beyond 100k —
It wasn't until I:
It's about doing things differently.
Becoming a business owner that feels on solid ground, has a steady income, and takes time off whenever they want won’t happen by doing more of what you are already doing...
beyond the burnout, beyond the isolation of total overwhelm, is being able to focus on all three categories of people at once.
Not just clients.
Ashley will help you get there EVEN FASTER — and without all the mistakes you could make along the way.
Meet
Ashley Ebert
Ashley Ebert
Owner of one of the largest wedding planning companies in the country, with a team of over 30 planners across 7 locations. She has 320 preferred vendors in her network and over 7 million in sales, with an annual book of business of 250 - 350 weddings.
Ashley has led a large team for over 14 years and done it in one of the most difficult-to-scale markets.
In the wedding world, there is no repeat business and creative emotions run extremely high. This often creates turnover and burn out. But Ashley has built such a healthy company culture that team members and preferred vendors have been with her for over 10 years - completely unheard of in the wedding world.
When she started, scaling to multiple 7 figures wasn’t originally the plan.
Instead the momentum of her relationships, like wind in their sails, propelled her to become a leader in the wedding world AND now Ashley wants to share everything she has learned (the good and the bad) with as many wedding pros as she can!
And the good news is that you don't have to do this alone.
After all the success Ashley had with her planning company, she found herself:
Working only 5 hours a week
Retiring her husband
Bringing in a healthy six-figure income
With the freedom her planning company gave her, she knew it was time to bring to life her passion project, to create a coaching company and community that supports wedding professionals in building a business and life they love.
And since she set out on her mission in 2017, she has coached over 500 wedding business owners.
Now she's ready to bring you the relationship building secrets of million dollar brands inside…
A High-Touch Coaching Program and Mastermind Community For Wedding Pros Scaling Beyond $100k.
Led by Ashley Ebert.
Standing shoulder to shoulder with you - providing actionable, clear next steps to build the wedding business (and life) you want.
Made for wedding professionals Looking to Scale Their business with Simplicity.
Even if you have tried to scale before. Even if you already have a team.
scaling simple
How do we help you become a market leader? We take a triple threat approach:
1:1 High Touch Coaching to Scale
Groundbreaking Training and Tools
Collaborative TAG Community
Coaching. Training. Community.
Coaching: Have the right coach in your corner.
Ashley Ebert
With The Abundance Group (TAG) - You don’t just get an expert coach, you get YOUR BIGGEST cheerleader!
A coach and mentor with unrivaled experience. With the fierce mission to equip the wedding community with the skills they need to experience a life of freedom and purpose.
What does coaching with Ashley look like?
Daily Text and Voice Access to Ashley.
You can reach out anytime you encounter a question or a problem. Voice coaching is unlimited and there when you need it. It’s like having the sounding board and business mentor you have always dreamt of - in your pocket!
Twice a month Training & Office hours
On the 2nd and 4th Monday of the month at 2:30 pm CT we have exclusive group training sessions and office hours! Dive deep into essential business topics, gain actionable insights, and get your burning questions answered. This is a perfect opportunity to connect with your community and grow with like-minded professionals!
At The Abundance Group - we have helped over 500 business owners get unstuck and build the wedding business of their dreams. We have helped our members:
- Open multiple new markets
- Create new revenue streams
- Build legacy brands they can sell
- Go on DREAM VACATIONS!
- Quadruple their income
- Take long sabbaticals
- Hire dozens of employees
- Cut their hours in half
- Open multiple new markets
- Create new revenue streams
- Build legacy brands
- Go on DREAM VACATIONS!
- Quadruple their income
- take long sabbaticals
- hire dozens of employees
- cut their hours in half
Kind Words
from Members Like You.
"Working with TAG was truly the best investment I could have ever made for my business.
I now have great systems in place to grow my team with confidence and financial stability. I always knew I wanted to grow a team, but was unsure of how to properly train and show my employees. Turns out, I just needed these resources to kick-start the growth. Now, I have four amazing employees with a company culture that is unmatched! I will never be able to thank Ashley enough for what they provided my company.”
Misty Roberts
"I love working with Ashley, because she truly is a tell all educator.
She is going to give you everything, she's going to spill the tea, she's going to get into it with you, and she will create every resource possible to make sure that your goals are going to happen.
Tia Goff
"If you're on the fence about joining us in The Abundance Group Mastermind, let me tell you why I absolutely think you should join...
First of all, I've been in business since 2012 the business makes over six figures, and I still needed support. I started with Ashley just literally a couple weeks ago, and already I'm booking $20,000 plus clients. We're reorganizing the inside of my business. I'm getting to know my numbers a little bit better, and the list goes on...
Gabby Pinkerton
With the right coach by your side, you will feel the freedom that owning a well-run business brings.
Training: Have the right education at your fingertips.
You get immediate access to world-class training built by an entrepreneur with over a decade of experience and has a goal to help over 15,000 wedding professionals across the globe.
With The Abundance Group -
When you become a member of TAG, you receive complimentary access to all our courses, training, and tools. With an ever-growing library of resources on scaling strategy, it will take your business into the stratosphere.
Also learn from our courses like the Building Your Team Intensive (BYTI)
This is our signature course that hundreds have gone through, with a 100% satisfaction rate.
The course features 12 detailed modules, equipping you with knowledge and strategies to build your team that has used by million-dollar brands.
"If you have any hesitation about signing up for TAG, just do it. You won't regret it!
I already had 1 full time employee and a bookkeeper, so I worried it would be too robust for me. I kept seeing the TAG everywhere, so I figured it was a sign and I should just join. I am so glad that I did! TAG gave me so many ideas on how to find the right hires, made me more confident in my interviews and offers, and gave me the confidence to manage a team. I actually hired 2 more people in the first few months because I was fired up."
Bianca Trevino
"Ashley is my leadership guru, always helping my through the toughest decisions and sticky situations.
She's the calm voice in my head (and my Voxer!) when I feel frustrated or overwhelmed, helping me figure out my next steps. My business and my team would not be where they are today without Ashley and TAG.
Sara Dunn
"Building a team felt super overwhelming, and I worried about getting all the moving parts “right”.
Luckily, this program will thoughtfully guide you through a holistic hiring process - covering everything you’ve likely thought about, and more importantly, everything you don’t even know you should be thinking about. If you’re ready to grow your team, don’t do it without Ashley by your side!"
Sarah Blodgett
And enjoy other courses, tools, and templates like:
- Creating a New Branch Training
- Finding the Right Talent Course
- Ultimate Guide to Building a Team
- 3 Tips to Increasing Sales
- TAGs Business Foundations Library
- How to Resolve Conflict Workbook
- Event Day Emergency Training
- Employee Handbook Example
- Four Temperaments Training
- SOP for Firing a Team Member
- Custom Financial Spreadsheets
- The Complete Guide to Hiring
- Example Sales SOP
- Candidate Rejection Email Templates
- Employee and IC Agreements
- Restrictive Covenants Agreement
- Interviewing Best Practices & Tips
- Sample Interview Questions
- Sample Offer Letters
- SOP Documentation Guide
- Team Availability and Scheduler
- … and the NEW 100k to Half a Million Course (Coming Soon!)
simplify my business
"Before working with TAG, we were unsure how to scale our business and the steps to take to build a strong and healthy team.
But now, we feel like a weight has been lifted - TAG covers it all. Since joining, we have scaled our team with 5 additional team members! This has allowed us to take on more clients and increase our revenue just like we envisioned! We would not have been able to get this far without the incredible TAG Team."
AMANDA AND MARY KOENIG
"We spent over a year dreaming about building a team, but were frozen by fear and what if's.
TAG is the ultimate resource to answer questions of all capacities about the myriad of facets to running a team. The only way to step past that fear was to feel like we had the support of those with experience in our corner and that's exactly what Ashley and the TAG community did for us!"
CAYLA AND DAVID CUMMINGS
Becoming a leader in your market isn't about doing more of what you are already doing, it's about doing things differently.
Community: Have the right network to tap into.
With The Abundance Group -
You will be surrounded by like-minded, driven business owners that are going through the same challenges you are.
Ahem, remember the year we don’t speak of?... Where we hoarded toilet paper and cloroxed our groceries? Where we stood 6 feet apart everywhere we went?
Remember how isolating and scary that felt? Masks and mandates. Scarcity and sickness. Unknown of what was to come. The loneliness was real.
Statistics show that wedding pros feel a 2020 level of isolation throughout their entrepreneurial journey.
- Friends and family don’t really grasp the pressure
- They have no work life balance
- There is no one to help with decision making
- There is a competitive nature in the industry
- There are emotions and challenges others don’t understand
At The Abundance Group, we are on a mission for wedding pros to have a safe place to vocalize their stressors, gain support for their ideas, and get feedback from their peers.
The Abundance Group can be your army of allies that understand the ups and downs of the wedding world and are able to relate like no one else can.
Because we are all wedding professionals scaling beyond $100k.
As a community, we connect through:
- Twice A Month Group Calls
- Member to Member Business Referrals
- Connections via Voxer
- Key Introductions from Ashley into her Business Network
- Quarterly Training for Your Team Members on Team Dynamics/ Temperaments.
- Curated Connections within the TAG Community
- And TWO In Person Mastermind Meetups!
- All included!
Beyond that our community partners together to exchange ideas, expand our networks, and engage in deep discussion.
Are you ready to leave the loneliness behind and lock arms with other wedding pros as you build your dream business?
If there is one thing I’m willing to bet on, it’s myself.”
— Beyoncé
We all need to have a Beyoncé level of confidence in our dreams.
And hey, if you need a little more assurance…
When you join TAG, we expect that you will 20 times your investment in our program within 2 years.
Because we have seen countless clients do it.
Because the training we have built transforms business owners.
Because you are one introduction away from a life changing opportunity.
Traditionally, the stock market will give you a 10% per year return (and that’s generously speaking). That means our program has a 200 X better return than the stock market.
You would take those odds in Vegas any day.
"I knew I needed help, but I had no clue where to begin.
This was exactly what I needed to scale my business with confidence. Ashley's expertise is unparalleled, and she answers every question, even the off-the-wall ones! Because of her guidance, I now have a team I trust and a business that runs smoothly without me doing everything."
Katie S.
"As the owner of a creative business, the complexities and legalities of growing a business at times were very overwhelming.
I so desperately wanted to do it the right way, but really had no idea what I was doing. Ashley demystified the entire process of hiring and managing a successful team, and made it, dare I say, fun?! She is a wonderful coach who truly cares. I am so grateful for the successful team I’ve built because of her help.”
Kay N.
“I was stuck trying to do everything myself, but now I have a business that runs smoothly.
Ashley helped me see that scaling isn’t about doing more—it’s about doing things differently. I now have a growing team, streamlined systems, and the confidence to step back and let my business thrive. It’s been a game-changer!"
Liz C.
Frequently Asked Questions
You get unlimited 1:1 coaching. You can text or voice message Ashley anytime - day or night, 365 days a year. Ashley will respond within one business day and roughly once per working day.
1 or 2 hours per week. This includes working with your TAG coach, connecting with your peers, reviewing the team training and tools, and participating in group calls.
The next TAG Mastermind is scheduled for April 2025 in Minneapolis, MN.
Due to the high touch nature of the coaching component to our program - we are currently limited to only 50 members.
The minimum commitment is 12 months, with many of our members staying a part of the group for years. Building a dream team takes time and intentionality so we need to be sure to work together long enough to make a big impact!
You can connect in a number of ways! Through our monthly group coaching calls, on Voxer, a direct introduction from Ashley, and in person at our meet-ups.
When you join The Abundance Group, you get immediate access to:
- Daily Voice Coaching with Ashley
- Monthly Live Group Trainings
- Guest Speakers on in Demand Topics
- Over 40 Tools and Templates
- 100K to Half a Million Course Access (Coming in Soon)
- Building Your Team Intensive Course
- Finding the Right Talent Course
- Business Foundations Library
- Member Business Referrals
- Key Introductions and Access to Ashley's Business Network
- Quarterly Training for Your Team on Team Dynamics + Temperaments
- AND… TWO Complimentary Tickets to Our In-Person Masterminds!
“Joining TAG eliminated the clutter and late night hours spent researching the steps needed to take to grow a sustainable business.
Within the first three weeks, I hired a Social Media Manager AND an Online Business Manager. Now, just a few months later, I am in the process of hiring three more team members following Ashley tried-and-true hiring and onboarding process. Not only that, but I have restructured our finances so we won't miss a beat along the way.”
Lindsey Kramer
Join the The Abundance Group Mastermind & get immediate access to:
Daily Voice Coaching with Ashley
Monthly Live Group Trainings and Office Hours
Pop Up Guest Speakers on in Demand Topics
Access to over 40 Tools + Templates
100K to Half a Million Course Access (Coming in Soon!)
The Building Your Team Intensive Course Access
Our Finding the Right Talent Course Course Access
Quarterly Training for Your Team on Temperaments
TAG's Business Foundations Library Course Access
Member to Member Business Referrals
Key Introductions and Access to Ashley's Business Network
TWO Complimentary Invites to Our In-Person Masterminds!
($5,000 value)
Monthly Live Group Calls
($1,200 value)
Pop Up Guest Speakers
($1,200 value)
Over 40 Tools and Templates
($4,997 value)
100K to Half a Million Course
($1,997 value)
BYTI Intensive Course Access
($2,497 value)
Finding Talent Course
($497 value)
Quarterly Training for Your Team
($1,200 value)
Business Foundations Access
($4,997 value)
Member Business Referrals
(Priceless!)
Introductions from Ashley
(Priceless!)
TWO Invites to Our In-Person Masterminds!
($3,000 value)
Total Mastermind Value: over $26,500
($5,000 value)
($1,200 value)
($1,200 value)
($4,997 value)
($1,997 value)
($2,497 value)
($497 value)
($1,200 value)
($4,997 value)
(Priceless!)
(Priceless!)
($3,000 value)
Get started for only $750!
But will this help me if...
Absolutely! Scaling can feel challenging, especially if you tried to do it alone. It's understandable to feel hesitant based on your past experience. However, TAG is designed to address the common pitfalls and obstacles that happen during growing your business past the $100k mark. We focus on strategic planning, effective process, and unlocking high performance, all of which are essential for a thriving team. By applying these principles, along with our support and guidance, you'll be equipped to build a cohesive, efficient team that can give you the freedom you deserve!
That is fantastic! A small and mighty team is a great goal. Focusing on a smaller team allows for closer collaboration, greater agility, and a strong, shared sense of purpose. At TAG, we work on identifying the core competencies of your team, optimizing your recruitment process, and fostering a culture where every member feels valued and motivated. This way, your small team won't just be mighty; it'll be exceptional at achieving big things!
Because of Ashley unique experience coaching companies from $50k - $5 million in revenue, her vast knowledge can help you pour gasoline on your goals. With TAGs tailored approach, your vision isn’t just a possibility—we will make an actionable plan! We'll leverage our expertise in scaling operations, enhancing profitability, and strategic planning to ensure you have the tools and insights needed to accelerate your growth. Let’s turn your vision into reality together, step by step!
Our community is built with the assumption that you are wanting to scale beyond being a solopreneur. Our training, tools, opportunities, and members are focused on leadership and team development. So if you are on the fence about building a team, we might not be the best fit for you at this stage in your journey. When you’re ready to take that step towards building a team, come back and find us. We'll be ready to help you with the right resources and guidance to ensure your success!
Leadership is not a personality characteristic. It’s a skill you learn! If you care about your team, care about your vendor community, care about your business, and care about reaching your goals, that means not only will you be a good leader, we can help you be a GREAT one. TAG offers world class training and support to help you develop your leadership skills. You'll learn how to motivate your team, build deeper relationships in the marketplace, make strategic decisions, and communicate effectively, all of which are essential to scaling beyond $100k successfully. So, don’t worry about whether you were born a leader, because the truth is no one was - great leaders are intentional and simply learned the skill.
Ashley, I’m on the fence on investing in 1:1 coaching.
I’ve heard some doozies of coaches that make big promises only to ghost their clients when they need it most…
I know, and this absolutely breaks my heart. That's why I commit to being completely transparent and accessible throughout our coaching relationship.
I not only promise support; I deliver it consistently. Trust is the foundation of our coaching, and I work very hard to build and maintain it with every client I have the honor to work with.
I believe there are countless reasons the right coach is one of the most worthwhile investments you can make.
But these are the top 3 reasons:
Personalized Support
With so many courses, gurus, and thought leaders out there telling you things like “don’t sweat the small stuff” but “the devil is in the details” it is overwhelming to know the right next step for your business. When you take the leap to invest in a coach you are saying “yes” to tailored guidance that cuts through the noise. This focused support ensures that every decision you make is informed and every step you take is intentional.
Deep understanding of your unique business
Been there and done that. Made the mistakes, wasted the time, and paid the tax. When you work with a coach that are ahead of you on the journey, they can turn around and extend their hand to help. They know how to advise you because they have been there before - allowing them to provide you with clear, actionable advice that is grounded in real-world success and failures. Their insights can help you avoid common pitfalls and accelerate your progress by leveraging proven strategies and personalized tips that align with your goals and challenges.
Specific step-by-step instruction
Each wedding business has its own set of challenges and opportunities, which requires a coach who not only listens but also understands the industry you are in, your specific team dynamics, internal systems, and personal goals. This ensures that the advice and strategies you receive are not just effective but also perfectly aligned with your unique business vision.
Typical high level coaching costs between $20k - $30k a year.
Heck, I pay my coach $24,000 a year! And it's the most worthwhile investment I have ever made for my business.
But I wanted to make joining us at The Abundance Group the easiest “YES!” of all time.
If you want to know more about pricing, payment plans, and other important questions - apply and let us know you want to set up a call so we can give you all the details.
"I needed to expand my team FAST to support my flower farm, shop, & wedding floral business.
As a farmer-florist, I knew I needed a team but didn't feel like I fit in any specific niche for coaching until I came across TAG! Ashley cultivated such a supportive group of entrepreneurs and have such vast experience in lots of industries. I gained so much confidence as a business owner, and highly recommend TAG if you're ready to scale your business!"
Sydney Garvey
"Joining The Abundance Group was a leap of faith that now feels like one of the best business decisions I’ve made.
I’ve been delighted by the level of support of TAG. Ashley is prompt, thorough, full of suggestions, and calmly reassuring. She is truly interested in getting to know me and my business, and to help me design my personal roadmap for success. So glad to have a team to share the wins and help wade through tough moments."
Susan Kolman
I know you are ready to leave behind feelings of isolation and overwhelm. Step confidently into your GROWTH ERA.
With a dream community like TAG you can increase your income, cut back on your work hours, and provide a job for others that they love!
Don’t let next year feel like this year —full of the same challenges and the same routines. Break the cycle and take the first step toward a healthier, more aligned wedding business.
Your new community is waiting, holding their breath, hoping that you take the leap.
