Building Your Team Course

Knowing how to best afford your team, and ensure that you always will be able to pay them.

Truly understanding the difference between Independent Contractors vs Employees.

Breeze through creating your SOPs

Over 30 templates, tools, and MORE to save you TIME!

This NEVER before offered course is designed to help you build your team, at your own pace. We know that you are busy serving clients and also need support when you need it. 

Don't miss this!

We have brought together EVERYTHING from within our Building Your Team Intensive, and created a course for you to be able to access the content on demand.

Get your time back.

Stop hustling and start thriving.

We know you are overwhelmed, overworked, feeling under paid. Don't worry! We have the solution for you. You have heard so many other creatives are building their teams, and now your intrigued. Cut through the countless hours of learning the hard way and let us help!

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Maybe you've even thought about building a team, but are paralyzed by the thought of making costly mistakes...

"Should I hire employees or independent contractors?"

Hiring isn't a good time for a game of eeny-meeny-miny-mo. Confidently make the right choice for your business, and avoid costly fines, back taxes, and legal fees.

"How do I know if I'm hiring and onboarding the right people?"

It’s important to onboard the right people to maintain great retention on your team, and so you don’t have to keep paying to train new team members. Remember, we're looking for more than just people we like.

"Can I really afford to scale by building my team?"

As your business evolves, your vision of your company changes. Many solopreneurs feel that scaling with a team (vs just taking on more clients or raising prices) is both risky and costly. Let us show you how to scale well!

"What if I'm not up to the task of both growing my business and leading a team?"

Don't risk declines in your business as your team experiences growing pains. It's important to remember to pour into your leadership skills so you can continue to positively influence your team and always have the opportunity to scale. 

Good news - You don't have to build your team alone!  Leave the overwhelm behind and let us guide you through setting your team up properly from the start.

Sound familiar?

Your business is making an impact on the world.


Bring on people who love your company as much as you do?

Trust someone else with your brand's reputation?

Know your team will be hard-working, driven, and creative?

Have full confidence your team can execute without you.

When you build a team for your business, you get your balance back. Free up valuable brain space for dreaming, for strategizing, and for materializing the next phase of your journey.

You deserve to:

Work less. Make more.

We want you to take off on those weekends at the lake with your family without sacrificing your income or your brand.

Take a step back.

You’ve dreamed of earning a substantial income while doing work you’re passionate about. With a team, you can live that dream while breathing normally.

Become a respected leader.

Great leaders are really just great coaches. Once you discover how to coach your team, you can serve them and your clients well.

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We teach you how to lead your team like an empowering coach, instead of an order-barking boss.

When you think of “leadership,” what pops into your mind? Professional growth seminars that come with a hefty price tag and too many growth charts and workflows to count? 

Complicated + boring = unattainable. But it doesn’t have to be that way!

That’s why we’ve developed the 12-week Building Your Team Course. Trust us, there are deep pitfalls to dodge when building your team — the kind of pitfalls that can ruin your business.

We want you and your business to have a huge impact, and you can do that by surrounding yourself with the right people.

Warning: Before you go on...

This program is not for you if you’re looking for the run of the mill internet course you’ll buy and never use.

The 12-week Building Your Team Course is the real deal as many of our past students will account. (Don't believe us, ask them!) We teach you everything you need to know about growing a dependable, efficient, passionate team.

Are you in?

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"We spent over a year dreaming about building a team, but were frozen by fear and what ifs..."

The Building Your Team Program was the ultimate resource to answer questions of all capacities about the myriad of facets to running a team. The only way to step past that fear was to feel like we had the support of those with experience in our corner and that's exactly what The Intensive did for us!

Cayla & David

"Ashley and Dale are a dynamic duo! They seriously thought of everything for this course!

The tools they have provided are invaluable and I'm so excited to implement everything I have learned to continue to build a larger team and continue to strengthen my already existing team. If you are looking to build a team, this course is a no brainer!"

Krista D.

"All I have to say is THANK YOU..."

We just went live today with the Savannah market and brought on a new planner to head it. I have my break even numbers and am looking very forward to 2022 and the expansion of ARW! Could not have done it without your guidance, thank you!!


"I have taken a few courses in my day and no other program has given me the take-aways like TAG did.

I really needed a program with tools to grow my team, learn the options I had with the team, and really approach my business in a smart way to set myself up for success. Ashley and Dale balance each other perfectly in this program; I felt like I was getting a 2-in-1 approach."

Michelle V.

"From practical tools to mindset and brainstorming opportunities, it was a comprehensive training on how to be successful with a team.

This was one of the best business decisions I have made so far! I was at the very beginning stages of having a team when I started it, and Ashley and Dale went through everything I needed to set my company up the best way for my vision."

Jenny A. 

"This program is a true blessing and a resource that I know I can always refer back to as I add new team members and continue to dream big.

I knew that if I wanted to scale up without losing my mind and also service my clients well, I needed to bring in some help. Ashley and Dale covered all of the bases from mindset, to hiring, to leadership skills...they were an open book with NO FLUFF!"

Janel H.

"When I initially thought about growing my business, I was terrified about where to begin, but this course was absolutely fantastic!

With their calm approach, an excellent group of expert panelists, bonuses, and the support from their team... my fears subsided and I was able to get past my ""what if's""! I HIGHLY recommend these amazing people to those looking to grow build their businesses!"

Krista C.

"Take it from me: this will help you get where you need to be with a framework built to help you grow! DO IT!!

I was FULLY skeptical, but can confidently say I've learned tangible steps that give me the vision for where my business and energy need to go in order to scale my business properly. You'll walk away with direction and hope that you can really buy your time back!

ivan w.

"I was flying by the seat of my pants in the first 6 years of running my wedding planning business, but once I heard about this course, I knew I had to jump in!

I trusted Ashley because of the successful businesses she’s worked on outside of TAG. My business has grown and added new team members since my investment! I’m so grateful I jumped in!"

Laine P.

"Before this course, I was completely lost in my business and didn’t know which direction to go. 

I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way! I will be forever grateful for this program!

rachel b.

Kind words from students like you.

what to expect

 Course Outline

Now, it’s your turn to build the team you need and grow the business you want.

Here's what's included in the course:

Session 2: Affording YOUR Team | Financial Tools

Session 1: Mindset beyond A Solopreneur

Session 3: Structuring Your Team

Session 4: SOPs and Training Your Team

Session 5: Recorded q+a From Past Students

session 6: Finding, Interviewing, and Hiring 

session 7: Onboarding and Expectation Setting

session 8: Dealing with Common Challenges of Teams


session 10: Managing High-Performance Teams

session 11: Confidently Leading Your Team

session 12: Building an Incredible Team Culture

Plus, Bonus Training Sessions like...

selling your team - with Maria Bayer

Overwhelmed by the thought of transition your sales process to not only talking about yourself, but selling your team? The one and only Maria Bayer discusses how to move from a soloprenuer mindset to one that easily and successfully sells their team.

Everything Legal - with Caroline Fox of Engaged Legal

Worried about the legal side of building a team? Don’t worry! This session was created to address all of your questions about independent contractors vs employees, along with creating contracts and clauses that are crucial to include when structuring and hiring a team. 

Payroll, Taxes, and Compensation - with Matt Mohning of MSM Financial

When you think about taxes, payroll, and compensation, does your stomach turn a little? We get it! This bonus will address all your questions about payroll, additional costs, taxes, and overall team compensation plans - without the intimidating financial lingo.

And, just think of the countless hours you will save with these tools...

Legal Resources like:

  • Independent Contractor vs Employee Workbook 
  • Contract Templates List
  • Legal Links and direct IRS Links
  • Lawyer Recommendations List (by State)

Onboarding Resources like:

  • Onboarding Checklist
  • I9 IRS Form Link
  • W4 IRS Form Link
  • W9 IRS Form Link
  • 1099 - NEC IRS Form Link

Interviewing & Hiring Resources like:

  • The Ultimate Guide to Hiring (a $197 value alone!)
  • Position Description Example Format
  • Email Templates - Throughout the Hiring Process
  • Interview Tips and Best Practices Doc
  • Sample Interview Questions
  • Lead Planner Interview Questions - Real World Example
  • Offer Letter Examples - Simple and Sophisticated versions
  • Candidate Rejection Email

Financial Resources like:

  • List of Costs for Employers
  • Payroll & Time Tracking Resource List and Links
  • 941 IRS Form Link (Quarterly Employer Tax Reporting)
  • Workers Compensation Insurance Information

Managing & Leading Teams Resources like:

  • Performance Review Templates
  • Lead and Second Assistant Survey’s - Real World Example
  • Summary of the 21 Irrefutable Laws of Leadership
  • How to Deal with a Difficult Team Member - A 5-Step Process Document

I was looking for a relatively quick, jam-packed, off-to-the-races type of course and I feel like that's what I got. In 12 weeks I was able to build out an entire hiring, training, and leadership development program for my team. I have to say it's actually the first course that I've purchased that I feel like I got exactly what I expected!

- Alexis A.

So, let's get to it.
How much does it cost?

 When you purchase today you will get immediate access to everything. All the modules, tools, templates, and more!
All for only:


We get it. An investment like this can feel like a stretch for entrepreneurs. But the truth is, this is the piece of your business that’s too important to learn the hard way. Make an investment today that drives bankable returns, instead of making costly mistakes in the future at a loss you can’t recoup. 

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Build your team

How it works!

purchase the course.

We focus on creative entrepreneurs and small business owners who are serious about building a team. If that's you, you're in the right place! You won't regret this purchase.


Growing a team is challenging and exhilarating. We're here to guide you in taking steps towards your goals, without pressure to get it perfect on your own from the start.

Build your team.


Once you have a well-built team you can count on, your workload decreases while your income increases. Finally become that business owner who takes weekends off with family.

Reclaim your Dream.


"Adding to my team not only freed up my own time, but also increased my bottom line and expanded my services.

I've increased the weddings I do, and have started offering music video producing here in Nashville as well.  I have more time to focus on leads, networking, and ultimately getting more business which has a direct impact on my bottom line."

Maggie B.

"I went in with so many questions about starting my team. I now feel equipped to do so, and to do it well!

It’s full of actionable information, real-life business examples, expert speakers and real coaching with Ashley and Dale. The information in these sessions are invaluable. I truly have a team and support system while growing my own planning team, and feel empowered and educated to make it happen!"

Erica B.

"The Building Your Team Course was the answer to my prayers and future plans. 

They encouraged us to not be afraid to implement while learning. In mid-June, I started the employee search process and am happy to report that I will be hiring a handful of applicants to be Lead Planners and Assistants. We will be totally ready for the Wedding Boom in Atlanta, GA."

Irene T.

"If you want to build a team, this is the course for you! 

It's a great course for businesses that want to grow their team, but don't know where to start. It was very informative and Dale & Ashley were always available for questions and help, which was truly beneficial."

Erica T.

"The Building Your Team Course was exactly what I needed to upscale my business.

I knew I was at the point of needing help, but had no idea where to begin. Ashley and her Dads knowledge to guide you in the right direction is unparalleled. They also nail the off the wall questions you throw at them too."

Kelly J.

"I will be forever grateful for this program!

Before The Building Your Team Course, I was completely lost in my business and didn’t know which direction to go. I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way!"

Rachel B.

"Purchasing this program was one of the best decisions I made for my business.

Being able to join a class and ask questions was a huge help. I do not think that I would be where I am at with my team if it wasn't for this course. I am now confident in my interview process and love my training process because of this course. I highly recommend working with this team if you can."

Liz c.

"The Building Your Team Course with Ashley and Dale far exceeded expectations!

The tools they provide are exceptional! Highly recommend to any company looking to scale up with confidence! Thank you Ashley and Dale!"

Marah C.

Kind words from students like you.

Frequently Asked Questions

What's so unique about this course?

Dale and Ashley have collectively spent over 40 years working and building teams. Not only that but they have had hundreds of successful students go through their program. They aren't just coaches who have learned from someone else and repeat what they heard, the have LIVED in leaderships roles for decades.

money is tight, will the investment be worth it?

How's it going right now? That feeling of overwhelm? Burn-out? Constant worry about if you are scaling the "right" way? Aren't you already passing up clients because you can only take on the work of one person? Aren't you giving away thousands in man-hours? This is the investment NOW to not only make more money quickly but taking on LESS WORK. Doesn't that sounds like it's worth $897?

How do I know if it's the Right Time?

Ultimately that is up to YOU. You can spend months (or YEARS) of your life trying to piece this program together on your own.

OR You can let us take 30 hours to teach you all of the ins + outs we've learned. YOU can put our expertise to work for you.

What is the overall time commitment needed?

Roughly 30 hours for the entire training. But we encourage you to use what you need when you need it!

Do I get community support, or access to you?

You can email our team any time -

What's the current investment?

You get everything for only $897.  Click here for more details!

Do I get lifetime access to the course material?

Yes! Once you purchase you will instantly get not only the modules, but the time saving templates, tools, and bonus sessions. And you will get to keep them forever! You can also access sessions as you need as you build your team.

"Within the first three weeks, I hired a Social Media Manager AND an Online Business Manager.

Now, half way through the course, I am in the process of hiring our day-of team following Ashley and Dale's tried-and-true hiring and onboarding process. The course eliminated the clutter and late night hours spent researching the steps needed to take to grow a sustainable team."

Stephanie L.

"Building a team felt super overwhelming, and I worried about getting all the moving parts “right”.

Luckily, this program will thoughtfully guide you through a holistic hiring process - covering everything you’ve likely thought about, and more importantly, everything you don’t even know you should be thinking about. If you’re ready to grow your team, don’t do it without Ashley and Dale by your side!"

Sarah B.

"This course kept me accountable and ensure I am intentional with this crazy scary task of creating & finding suitable team members.

I am super excited to implement these lessons into MGWD, and it is also incredibly reassuring knowing that Ashley & Dale are very much involved and supportive along the way."

Michelle G.

"Ashley & Dale demystified the entire process from needing to hire a team through managing a successful team, and made it, dare I say, fun?!

The complexities and legalities of growing a team were very overwhelming. Ashley & Dale are wonderful coaches who truly care about the professionals in their program. I'm so grateful for the successful team I’ve built because of TAG’s help."

Kay N.

"Ashley and Dale are GOLD!

All the help and knowledge they bring to the table when beginning the process of building a team is priceless. I loved that not only could you use the templates right away but you can keep going back videos and information whenever you need to."

Dana A. 

"I now have a team of 5, and I'm very grateful for everything I learned with them.

​​I really enjoyed working with Ashley and Dale. They both bring the hands-on experience in creating and managing a team plus all the leadership insights. They also bring other experts to the course."

Esme K.

"I have learned so much and am eager to put everything into practice.

I love the Building Your Team Course! Ashley & Dale have concrete steps to follow and practical, real-life advice to give."

Christa G.

Kind words from students like you.

At The Abundance Group, we believe you deserve to breathe. To rest. To concentrate on the parts of the business that you’re passionate about, and hand off the parts you aren’t.

You should be able to do it without feeling like you’re risking what you’ve worked so hard to build. In fact, you should be able to do this while your business generates tens of thousands more in revenue each year.

The only way you can do it is by building a team you trust. 

We know you’ve worked extremely hard to create this thriving business, and we’re passionate about helping you grow your dream.

At The Abundance Group, we know how to help you build a dependable, efficient team — because we’ve built our own and helped countless others build theirs.

TAG is led by a daughter/dad duo of Ashley, a creative entrepreneur and wedding planner with over 40 employees across 10 states, and Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, who has helped over 1.2 million people throughout his career.

We know it’s a big leap to build a team, but we want you to know you’re not alone, and which is why we’ve developed this step-by-step roadmap to get you there.

It’s time to ditch the overwhelm of your business and leap to the next level with a team you trust.

Whether your goal is to finally break into taking home six figures, to build a legacy, or to have time with family again, building a team is your way to get there. Kill your to do list — that you never have time to do — and watch your unstoppable team grow your business.

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