We've all Felt Lost When Building Something New...

Feel incredibly confident as a leader, knowing that you will be loved and admired by your team

Know that you get to build a team that MAKES you MONEY (and gives you back your time!)

Learn the simple mindset shift that changes everything

Stop worrying about the financial stability in your business

Are you worried You'll make mistakes?

Don't miss this!

Let's be honest, everyone is worried when they start to build their team that they will make costly mistakes and break what they've worked so hard to build. 

In this training, we have brought together ALL of our big takeaways we have had while teaching hundreds of students about teams. By the end of our time together you will:

Get your time back.

Stop hustling and start thriving.

We know you are overwhelmed, overworked, feeling under paid. Don't worry! We have the solution for you. You have heard so many other creatives are building their teams, and now you're intrigued. Cut through the countless hours of learning the hard way and let us help you unlock your dream life!

Join the Waitlist

You're fed up with the idea that you are short-staffed. You want to work less and book more but how?!

"I've hired before and it ended badly. How is this any better than what I did?"

Many think they can just trust their gut when it comes to hiring. After all, you're intelligent and you know people--it's how you built your business. Right? Wrong. Without a system and a detailed plan, you'll find yourself caught in the hiring trap, figuring out how to fire, and making costly mistakes. 

"I am so busy, I don't have time for this course...do I?"

Oh girl, we know it!! We know how many hats you are wearing but, as your friend, we have to tell you that anyone can spare an hour that will come back to them 25 fold!! Watch it over breakfast; think of it as friends just hanging out!

"How do I know if this mini course is the right fit for me?"

Are you...overworked? Understaffed? In need of support? Are you a women owned business? Do you like hanging with friends who genuinely can help? You are in the right place!! Whether you've hired before or not, we promise it's never been THIS easy!! We've got you fully supported my friend!

"How do I know a quality candidate when I see one? I want someone I can trust!"

Nobody wants to have to fire someone shortly after the exhausting work of hiring them. That's why we share honest feedback on what to look for in a candidate so you can hire confidently and feel at ease knowing this is someone you can truly trust with your business. 

Perhaps this is your first hire (Congrats!!) or you've hired without success. We meet you where you are at with results that lead to you working less--sweet!

Sound familiar?

I am terrified to hire the wrong person.

We believe that building your team can unlock an entirely new world for you-- but we know it can be hard to find the right people you trust!

Want to feel confident finding great talent in the sea of people?

Want to feel excited knowing where (and how) to connect with strong candidates?

Want to feel organized knowing exactly which steps to take to make it happen?

Stop thinking you can just "trust your gut" and "wing it!"

The moment you stepped onto this page, we became best friends. So as your best friend, we need you know that winging it when hiring is a bad idea! So take a deep breath and know that we've got you! We will walk you step-by-step through the process and get you the results you've been wanting--but haven't known how to get!

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You deserve:

A freedom-filled Life

Finally feel like you're running your business, instead of your business running you. Work when and where you want, and thanks to your new team - make money even when you're off the clock.

to Break through the solopreneur ceiling

Lose the guilt that comes with turning down business simply because you're drowning at capacity on your own. Grow your team so you can thrive in collaboration, increase your revenue, and offload tasks you don't enjoy so you can finally dream again.

a clear path forward

Change is scary, and the idea of growing a team can feel downright overwhelming. But you don't have to go it alone - use us! Our Intensive curriculum was intentionally designed to accelerate the development and growth of your business by 2-3 years in just three short months!

We teach you how to lead your team like an empowering coach, instead of an order-barking boss.

When you think of “leadership,” what pops into your mind? Professional growth seminars that come with a hefty price tag and too many growth charts and workflows to count? 

Complicated + boring = unattainable. But it doesn’t have to be that way!

That’s why we’ve developed the 12-week Building Your Team Course. Trust us, there are deep pitfalls to dodge when building your team — the kind of pitfalls that can ruin your business.

We want you and your business to have a huge impact, and you can do that by surrounding yourself with the right people.

Warning: Before you go on...

This program is not for you if you’re looking for the run of the mill internet course you’ll buy and never use.

The 12-week Building Your Team Course is the real deal as many of our past students will account. (Don't believe us, ask them!) We teach you everything you need to know about growing a dependable, efficient, passionate team.

Are you in?

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"We spent over a year dreaming about building a team, but were frozen by fear and what ifs..."

The Building Your Team Program was the ultimate resource to answer questions of all capacities about the myriad of facets to running a team. The only way to step past that fear was to feel like we had the support of those with experience in our corner and that's exactly what The Intensive did for us!

Cayla & David

"Ashley and Dale are a dynamic duo! They seriously thought of everything for this course!

The tools they have provided are invaluable and I'm so excited to implement everything I have learned to continue to build a larger team and continue to strengthen my already existing team. If you are looking to build a team, this course is a no brainer!"

Krista D.

"All I have to say is THANK YOU..."

We just went live today with the Savannah market and brought on a new planner to head it. I have my break even numbers and am looking very forward to 2022 and the expansion of ARW! Could not have done it without your guidance, thank you!!


"I have taken a few courses in my day and no other program has given me the take-aways like TAG did.

I really needed a program with tools to grow my team, learn the options I had with the team, and really approach my business in a smart way to set myself up for success. Ashley and Dale balance each other perfectly in this program; I felt like I was getting a 2-in-1 approach."

Michelle V.

"From practical tools to mindset and brainstorming opportunities, it was a comprehensive training on how to be successful with a team.

This was one of the best business decisions I have made so far! I was at the very beginning stages of having a team when I started it, and Ashley and Dale went through everything I needed to set my company up the best way for my vision."

Jenny A. 

"This program is a true blessing and a resource that I can refer back to as I add new team members and continue to dream big.

I knew that if I wanted to scale up without losing my mind and also service my clients well, I needed to bring in some help. Ashley and Dale covered all of the bases from mindset, to hiring, to leadership skills...they were an open book with NO FLUFF!"

Janel H.

"When I initially thought about growing my business, I was terrified about where to begin, but this course was absolutely fantastic!

With their calm approach, an excellent group of expert panelists, bonuses, and the support from their team... my fears subsided and I was able to get past my ""what if's""! I HIGHLY recommend these amazing people to those looking to grow build their businesses!"

Krista C.

"Take it from me: this will help you get where you need to be with a framework built to help you grow! DO IT!!

I was FULLY skeptical, but can confidently say I've learned tangible steps that give me the vision for where my business and energy need to go in order to scale my business properly. You'll walk away with direction and hope that you can really buy your time back!

ivan w.

"I was flying by the seat of my pants in the first 6 years of running my wedding planning business, but once I heard about this course, I knew I had to jump in!

I trusted Ashley because of the successful businesses she’s worked on outside of TAG. My business has grown and added new team members since my investment! I’m so grateful I jumped in!"

Laine P.

"Before this course, I was completely lost in my business and didn’t know which direction to go. 

I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way! I will be forever grateful for this program!

rachel b.

Kind words from students like you.


The Building Your Team Intensive

A 12 week, done-with-you course that offers a comprehensive breakdown of all the elements you need to build a successful and streamlined team.

Intentionally designed to accelerate the development and growth of your business by 2-3 years in just three short months!

buy the course!

what to expect

Course Outline

Now, it’s your turn to build the team you need and grow the business you want.

The Building Your Team Intensive - LIve Course

  • Cultivate an Abundance Mindset 
  • Affording a Team (with companion tool)
  • Finding, Interviewing, Hiring
  • Setting Expectations
  • Simply Creating SOPs & Training Plans
  • Dealing With Common Challenges 
  • Confidently Leading Your Team
  • Building Incredible Team Culture
  • … and SO MUCH more!

Value: $4,997

Tools, Templates, Contracts, & Other Resources

  • Independent Contractor and Employment Agreements
  • Job Description Templates
  • Copy and Paste Emails for Hiring
  • Onboarding Checklist
  • Sample Offer Letters
  • Payroll and Time Tracking Tools and Recommendations
  • Interview Sample Questions
  • Candidate Rejection Emails
  • ... and over 20+ tools to save you time!

Value: $1,997

Plus, Bonus Trainings like...

Bonus #1: Financial Peace-of-Mind Bundle

Wondering if you can actually afford a team? Our Financial Peace-of-Mind Bundle teaches you how to run the right numbers so you will know if you can afford a team, understand the value of building a team (personally and in your business), and how to structure your costs to ensure maximum profits. Want a second set of eyes on the numbers? You will also have access to 1:1 coaching as needed to ensure you feel 100% confident financially with building your team. Value: $997.

Bonus #2: The Legal Confidence Bundle

Don't let the legal aspects of hiring hold you back! Start with a training with Caroline Fox of Engaged Legal discussing the choice of hiring Independent Contractors vs Employees so you can confidently decide which is right for your business. Then review a second training with Team SEG that will go over our Employee Agreement step-by-step.

This bundle is rounded out by IRS forms and information, additional templates, a review of an Employee Handbook, and SO much more to ensure you don't miss any important legal steps when onboarding your team. Value: $3,497.

Bonus # 3: selling your team - with Maria Bayer

Overwhelmed by the thought of transition your sales process to not only talking about yourself, but selling your team? The one and only Maria Bayer discusses how to move from a soloprenuer mindset to one that easily and successfully sells their team.

And, all the tools and resources you'll need to seamlessly build your team.

Legal Resources ($3,497 value):

  • Employee Agreement
  • Independent Contractor Agreement
  • Employee Handbook
  • Restrictive Covenants
  • W9, I9, 941s, and ALL IRS Documents

Financial Resources ($997 Value):

  • TAG Custom Spreadsheets for:
            - Guidance on Paying Your                   Team
            - Pricing and Pay
            - Profitable Team Growth
  • List of Costs for Employers
  • Workers Compensation Insurance

  • TAG Custom Spreadsheets for:
            - Guidance on Paying Your Team
            - Pricing and Pay
            - Profitable Team Growth
  • List of Costs for Employers
  • Workers Compensation Insurance

Hiring Resources ($997 Value):

  • Job Description Template
  • Applicant Form Questions
  • Interviewing Best Practices and Tips
  • Sample Interview Questions
  • Sample Offer Letters
  • Candidate Rejection Email Templates
  • Onboarding Checklists

Managing & Leading Resources ($1,497 Value):

  • Team Availability and Scheduler
  • Lead/Assistant Surveys
  • Performance Management Forms
  • Professional Development Plans
  • Tips on Holding Effective Meetings
  • Dealing with a Difficult Team Member
  • SOP for Firing a Team Member

Onboarding Resources ($1497 Value)

  • Onboarding Checklist
  • 1-9 IRS Form (Employment Eligibility)
  • W-4 IRS Form (Employee Tax Withholding)
  • W-9 IRS Form (Contractor Tax ID)
  • 1099-NEC (Contractor Compensation Reporting)
  • Employee Handbook

"I was looking for a relatively quick, jam-packed, off-to-the-races type of course and I feel like that's what I got. In 12 weeks I was able to build out an entire hiring, training, and leadership development program for my team. I have to say it's actually the first course that I've purchased that I feel like I got exactly what I expected!"

- Alexis A.

So, let's get to it.
How much does it cost?

When you purchase today you will get immediate access to everything. All the modules, tools, templates, and more!
All for only:


We get it. An investment like this can feel like a stretch for entrepreneurs. But the truth is, this is the piece of your business that’s too important to learn the hard way. Make an investment today that drives bankable returns, instead of making costly mistakes in the future at a loss you can’t recoup. 

buy the course

Build your team

How it works!

purchase the course.

We focus on creative entrepreneurs and small business owners who are serious about building a team. If that's you, you're in the right place! You won't regret this purchase.


Growing a team is challenging and exhilarating. We're here to guide you in taking steps towards your goals, without pressure to get it perfect on your own from the start.

Build your team.


Once you have a well-built team you can count on, your workload decreases while your income increases. Finally become that business owner who takes weekends off with family.

Reclaim your Dream.

buy now!

"Adding to my team not only freed up my own time, but also increased my bottom line and expanded my services.

I've increased the weddings I do, and have started offering music video producing here in Nashville as well.  I have more time to focus on leads, networking, and ultimately getting more business which has a direct impact on my bottom line."

Maggie B.

"I went in with so many questions about starting my team. I now feel equipped to do so, and to do it well!

It’s full of actionable information, real-life business examples, expert speakers and real coaching with Ashley and Dale. The information in these sessions are invaluable. I truly have a team and support system while growing my own planning team, and feel empowered and educated to make it happen!"

Erica B.

"The Building Your Team Course was the answer to my prayers and future plans. 

They encouraged us to not be afraid to implement while learning. In mid-June, I started the employee search process and am happy to report that I will be hiring a handful of applicants to be Lead Planners and Assistants. We will be totally ready for the Wedding Boom in Atlanta, GA."

Irene T.

"If you want to build a team, this is the course for you! 

It's a great course for businesses that want to grow their team, but don't know where to start. It was very informative and Dale & Ashley were always available for questions and help, which was truly beneficial."

Erica T.

"The Building Your Team Course was exactly what I needed to upscale my business.

I knew I was at the point of needing help, but had no idea where to begin. Ashley and her Dads knowledge to guide you in the right direction is unparalleled. They also nail the off the wall questions you throw at them too."

Kelly J.

"I will be forever grateful for this program!

Before The Building Your Team Course, I was completely lost in my business and didn’t know which direction to go. I knew I wanted to grow my team but had no clue how. Dale + Ashley answered all of the questions I had and more that I didn’t know that I needed to ask. They gave me the confidence to grow my business and team the proper way!"

Rachel B.

"Purchasing this program was one of the best decisions I made for my business.

Being able to join a class and ask questions was a huge help. I do not think that I would be where I am at with my team if it wasn't for this course. I am now confident in my interview process and love my training process because of this course. I highly recommend working with this team if you can."

Liz c.

"The Building Your Team Course with Ashley and Dale far exceeded expectations!

The tools they provide are exceptional! Highly recommend to any company looking to scale up with confidence! Thank you Ashley and Dale!"

Marah C.

Kind words from students like you.

Frequently Asked Questions

What's so unique about this course?

Dale and Ashley have collectively spent over 40 years working and building teams. Not only that but they have had hundreds of successful students go through their program. They aren't just coaches who have learned from someone else and repeat what they heard, the have LIVED in leaderships roles for decades.

money is tight, will the investment be worth it?

How's it going right now? That feeling of overwhelm? Burn-out? Constant worry about if you are scaling the "right" way? Aren't you already passing up clients because you can only take on the work of one person? Aren't you giving away thousands in man-hours? This is the investment NOW to not only make more money quickly but taking on LESS WORK. Doesn't that sounds like it's worth $897?

How do I know if it's the Right Time?

Ultimately that is up to YOU. You can spend months (or YEARS) of your life trying to piece this program together on your own.

OR You can let us take 30 hours to teach you all of the ins + outs we've learned. YOU can put our expertise to work for you.

What is the overall time commitment needed?

Roughly 30 hours for the entire training. But we encourage you to use what you need when you need it!

Do I get community support, or access to you?

You can email our team any time - team@theabundance.group

What's the current investment?

You get everything for only $897.  Click here for more details!

Do I get lifetime access to the course material?

Yes! Once you purchase you will instantly get not only the modules, but the time saving templates, tools, and bonus sessions. And you will get to keep them forever! You can also access sessions as you need as you build your team.

"Within the first three weeks, I hired a Social Media Manager AND an Online Business Manager.

Now, half way through the course, I am in the process of hiring our day-of team following Ashley and Dale's tried-and-true hiring and onboarding process. The course eliminated the clutter and late night hours spent researching the steps needed to take to grow a sustainable team."

Stephanie L.

"Building a team felt super overwhelming, and I worried about getting all the moving parts “right”.

Luckily, this program will thoughtfully guide you through a holistic hiring process - covering everything you’ve likely thought about, and more importantly, everything you don’t even know you should be thinking about. If you’re ready to grow your team, don’t do it without Ashley and Dale by your side!"

Sarah B.

"This course kept me accountable and ensure I am intentional with this crazy scary task of creating & finding suitable team members.

I am super excited to implement these lessons into MGWD, and it is also incredibly reassuring knowing that Ashley & Dale are very much involved and supportive along the way."

Michelle G.

"Ashley & Dale demystified the entire process from hiring a team through managing a successful team, and made it, dare I say, fun?!

The complexities and legalities of growing a team were very overwhelming. Ashley & Dale are wonderful coaches who truly care about the professionals in their program. I'm so grateful for the successful team I’ve built because of TAG’s help."

Kay N.

"Ashley and Dale are GOLD!

All the help and knowledge they bring to the table when beginning the process of building a team is priceless. I loved that not only could you use the templates right away but you can keep going back videos and information whenever you need to."

Dana A. 

"I now have a team of 5, and I'm very grateful for everything I learned with them.

​​I really enjoyed working with Ashley and Dale. They both bring the hands-on experience in creating and managing a team plus all the leadership insights. They also bring other experts to the course."

Esme K.

"I have learned so much and am eager to put everything into practice.

I love the Building Your Team Course! Ashley & Dale have concrete steps to follow and practical, real-life advice to give."

Christa G.

Kind words from students like you.

We know you’ve worked extremely hard to create this thriving business, and we’re passionate about helping you grow your dream.

At The Abundance Group, we believe you deserve to breathe. To rest. To concentrate on the parts of the business that you’re passionate about, and hand off the parts you aren’t.

You should be able to do it without feeling like you’re risking what you’ve worked so hard to build. In fact, you should be able to do this while your business generates tens of thousands more in revenue each year.

The only way you can do it is by building a team you trust. 

At The Abundance Group, we know how to help you build a dependable, efficient team — because we’ve built our own and helped countless others build theirs.

While Ashley's wedding planning business has grown into a team of over 40 planners across 10 states - grossing over $5 million in sales (and counting), it definitely didn't start that way.

Once her workload had outgrown the number of hours available in the day, Ashley knew the only way to grow her business and regain a sense of balance was to grow a team. Sound familiar?

Luckily, Ashley's dad, Dale, a highly-coveted leadership development coach for some of the largest fortune 500 companies, was there to guide her in scaling the company she's built today.

Along the way, they found that they needed to grow their team at TAG. This is where Kayla comes in. A former public school teacher, reformer of education law, and entrepreneur herself was just what this team needed so they begged her to come aboard and have lovingly referred to her as the adopted daughter in this now trio! 

We love coaching small business owners through the process of building a team and we are known to have quite a bit of fun doing it! 

Their motto is - Build Your Team. Live Your Dream. They want to help 15,000 service based business owners do just that!

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It’s time to ditch the overwhelm of your business and leap to the next level with a team you trust.

Whether your goal is to finally break into taking home six figures, to build a legacy, or to have time with family again, building a team is your way to get there. Kill your to do list — that you never have time to do — and watch your unstoppable team grow your business.